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Snap Inc. · 8 hours ago

Principal Copywriter

New York, NY

Full-time

Onsite

Lead/Staff

$229K/yr - $343K/yr

12+ years exp

Snap Inc. is a technology company that empowers people to express themselves and communicate through innovative products like Snapchat and AR glasses. As a Principal Copywriter in the Brand Maker Studio, you will craft compelling marketing materials and lead high-priority projects that celebrate the company's products and culture.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Generate and develop conceptual ideas across all mediums – from brand campaign, branded experience, new product launches, features and company developments to the world

Identify opportunities based on strategic insights and understanding of consumer behaviors

Craft strong copy solutions that efficiently and accurately represent new products, features, and company developments to the world

Own and be responsible for the craft, execution, and elevating the quality of a range of copywriting projects

Lead the development and execution of high priority projects from concept through production and delivery

Collaborate with and lead a diverse mix of internal and external partners to create best-in-class advertising and marketing campaigns across a wide range of verticals, disciplines and markets

Proactively navigate a complicated cross-functional marketing organization

Stay up-to-date on the competitive landscape and new technologies to keep Snap’s work innovative and relevant

Help to grow, develop and define the team's creative culture

Qualification

CopywritingCreative leadershipB2B marketingGenerative AIAdobe Creative SuiteCommunication skillsAttention to detailRelationship buildingProject management

Required

12+ years experience as a hands-on creative with demonstrable experience working as a copywriter (in-house, freelance or agency)

5+ years experience in a creative leadership role

Strong portfolio showcasing a diverse range of successful campaigns and innovative, high-impact projects

Experience in B2B and growth marketing in tech and social media

Experience working in matrixed organizations

A deep understanding of popular and internet culture, behaviors and trends

Knowledge of the culture that impacts marketing across key channels

Ability to influence and work cross functionally with various different partners

Ability to build honest, direct relationships with cross-functional colleagues and outside partners

Ability to debate constructively and ask challenging questions

Solid initiative, attention to detail and follow-through skills

Exceptional written and verbal communication skills with the ability to communicate with all levels of employees

A willingness to experiment with best practices to find new and more effective tools for audience discovery and engagement

Ability to manage multiple projects at once and diligent attention to detail

Ability to manage ambiguity in a fast-paced environment and have the ability to make quick, high-quality decisions based on evolving project needs and creative goals. Think 'create, publish, learn' mindset

Preferred

Proficiency in Generative AI and other industry standard creative tools

Creative agency or brand marketing experience preferred

History of being a personal Snapchat user is a plus

Familiar with Adobe Creative Suite

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (332)

2024 (369)

2023 (333)

2022 (356)

2021 (318)

2020 (237)