ADP · 1 day ago
Director, Data and Technical Product Marketing
Roseland, NJ
Full-time
Hybrid
Director/Executive
$106K/yr - $283K/yr
12+ years expADP is seeking a Director of Product Marketing to drive product marketing strategies for their Data & Technical product marketing function. This role involves crafting go-to-market plans, collaborating with cross-functional teams, and promoting awareness of ADP's data analytics products.
Bookkeeping and PayrollConsultingHuman ResourcesOutsourcingPaymentsSoftware
Hiring Manager
Craig Searfoss
Responsibilities
Support to define the AI and Data narrative by crafting clear, differentiated positioning and messaging that translates complex AI technology and data capabilities into business value
Manage strategic and tactical product marketing activities to drive awareness, sales and adoption across various products and services
Lead cross-functional projects with complexity and significant impact on the business and align with key internal partners to drive market opportunities
Support thought-leadership content and elevate our position as a leader in AI and data by developing compelling content and empowering internal subject matter experts with market insights
Build comprehensive product marketing plans and orchestrate go-to-market strategies for new product launches
Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market
Anticipate market needs by understanding trends and regulatory issues
Recommend the direction and allocation of resources for product marketing programs, and work with cross-functional teams across the businesses to execute programs
Serve as a trusted resource to explain sophisticated capabilities that use data science, artificial intelligence and machine learning
Provide an outside-in view of the human capital management (HCM) category and its buyers, and infuse that voice of the customer into deliverables
Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content
Work with Analyst Relations team on evaluations and briefings in support of Data and AI where applicable
Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences
Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs
Collaborate on product demo strategies and messaging; be able to demo the analytics offering to internal and external audiences
Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness
Qualification
Required
Bachelor's degree required or equivalent, MBA or advanced degree preferred
Minimum of 12 to 15 years in product marketing and related roles
Deep knowledge and experience in technology focused on AI, data platforms or enterprise Software as a Service (SaaS) products and services
Experience driving narratives, positioning, messaging and competitive differentiation in a highly dynamic market
Experience in working with and empowering sales and enablement teams
Technology product messaging and launch experience with proven results
Experience in driving positioning, messaging and competitive differentiation in highly dynamic markets
Preferred
Knowledge and experience in analytics offerings and Human Capital Management (HCM)
Past experience in product marketing with at least 3 to 5 years focused on AI, analytics, data platforms or enterprise SaaS products and services
Strong storytelling and communications skills – ability to simplify technical concepts and craft compelling customer values narratives
Experience working with large and complex global businesses
Experience product marketing to technical buyers (e.g. CIO, IT leaders and etc.) and HR functions and roles
Benefits
Medical
Dental
Vision
Life Insurance
Matched Retirement Savings
Wellness Program
Short-and Long-Term Disability
Charitable Contribution Match
Holidays
Personal Days & Vacation
Paid Volunteer Time Off
Company
ADP
ADP provides business outsourcing solutions that facilitate businesses in HR, payroll, and administration processes.
10001+ employees
H1B Sponsorship
ADP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (531)
2024 (386)
2023 (340)
2022 (523)
2021 (342)
2020 (353)
Funding
Current Stage
Public CompanyTotal Funding
$17.1B2025-06-27Post Ipo Debt· $7.05B
2025-05-06Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Carlos Rodriguez
President & Chief Executive Officer
Maria Black
President and CEO
Recent News
2026-02-07
2026-02-03
Company data provided by crunchbase