LOFT · 1 week ago
Associate Manager, Digital Marketing
New York, NY
Full-time
Hybrid
Mid Level
$65K/yr - $68K/yr
3+ years expLOFT is a company that creates modern and versatile clothing for women, empowering them to express their authentic selves. The Associate Manager, Digital Marketing will support the execution and optimization of customer retention channels and contribute to driving channel performance through collaboration with various teams.
Retail
Responsibilities
Independently drives projects and initiatives forward to meet and exceed company goals
Manages and executes: process workflow, creative brief process, asset delivery, approval, QA, etc. of digital marketing programs with key focus on Email, SMS, and Direct Mail
Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance
Possesses a keen understanding of martech tools, audience segmentation and other executional best practices
Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis
Contributes to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
Collaborates with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management
Continuously monitors channel performance and ensures that campaigns meet or exceed KPI’s
Participates in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format
Qualification
Required
3-5 years of Digital Marketing experience
Prior experience working with an email service provider and SMS platform with management of campaign execution and analysis is required
Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc
Data driven with knowledge across CRM, modeling and segmentation approaches and resources
BA/BS in Marketing, Business, or related major
Preferred
MBA a plus
Benefits
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
Medical, dental, vision insurance & 401(K)
Employee Assistance Program (EAP)
Time off – paid time off & holidays
Company
LOFT
For 25 years, LOFT has been the go-to brand for optimistic and versatile style—clothing, jewelry, shoes, and accessories—that aspires to bring joy and confidence to women everywhere, every day.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dominick Reis
SVP - Chief Accounting Officer
Jennifer Girvan
Senior Manager, PR & Influencer Partnerships
Company data provided by crunchbase