Guitar Center Music Foundation · 2 months ago
Brand Manager - Private Brands
Westlake Village, CA, 91362, United States
Full-time
Onsite
Mid, Senior LevelGuitar Center Music Foundation is seeking a Brand Manager to support the Director of Brand in driving the growth and performance of the company’s brand portfolio. This role involves executing brand strategies, managing category performance, and collaborating cross-functionally to ensure consistent brand positioning across products and channels.
Non-profit Organization Management
Responsibilities
Implement brand strategies and category plans developed in partnership with the Director, ensuring alignment with company goals and market opportunities
Help to define and manage brand architecture and equity: measure brand health (awareness, preference, NPS) and recommend interventions to strengthen brand value
Drive social media channels and efforts to tell the stories of our brands and products in a compelling way
Manage the product lifecycle within assigned categories — tracking performance, identifying optimization opportunities, and recommending product introductions, refreshes, or retirements based on data insights
Collaborate with Merchandising and Finance to support pricing strategies and value propositions that enhance competitiveness and profitability
Coordinate go-to-market activities for product launches and seasonal initiatives, ensuring consistent execution across Marketing, Merchandising, and Supply Chain teams
Manage brand experience across channels (digital, social, retail, direct-to-consumer), ensuring coherence and compelling consumer engagement in each channel
Partner with Marketing to ensure brand messaging, visuals, and campaigns reflect brand positioning and resonate with target audiences
Monitor brand and product performance metrics (sales, margin, velocity, etc.), and provide actionable insights to guide strategic decisions
Track market trends, consumer behavior, and competitive activity to inform brand and product recommendations
Partner with key stakeholders across Sourcing, Planning, and Creative to ensure cohesive execution of brand objectives and initiatives
Support regional/local brand execution in retail stores where applicable and engage with store leadership and high-performers to build and maintain brand presence and awareness
Build and engage brand communities and customer advocacy programs (influencers, ambassadors, loyalty) to deepen brand-consumer connection
Support process improvement across brand planning, reporting, and communication workflows to enhance efficiency and visibility
Provide mentorship and support to coordinators or analysts on the brand team, fostering a culture of curiosity, collaboration, and accountability
Act as a brand ambassador internally and externally, ensuring all touchpoints uphold brand integrity and voice
Qualification
Required
Collaborative, data-driven brand professional
Strategic thinking with hands-on execution
Experience in executing brand strategies and category plans
Ability to define and manage brand architecture and equity
Experience in measuring brand health (awareness, preference, NPS)
Ability to recommend interventions to strengthen brand value
Experience in managing product lifecycle within assigned categories
Ability to track performance and identify optimization opportunities
Experience in collaborating with Merchandising and Finance for pricing strategies
Experience in coordinating go-to-market activities for product launches
Ability to manage brand experience across channels (digital, social, retail, direct-to-consumer)
Experience in ensuring brand messaging and visuals reflect brand positioning
Ability to monitor brand and product performance metrics (sales, margin, velocity)
Experience in tracking market trends, consumer behavior, and competitive activity
Ability to partner with key stakeholders across Sourcing, Planning, and Creative
Experience in supporting regional/local brand execution in retail stores
Ability to build and engage brand communities and customer advocacy programs
Experience in supporting process improvement across brand planning and reporting
Ability to provide mentorship and support to coordinators or analysts
Strong storytelling ability
Experience in partnering with Marketing teams to translate brand strategy into consumer narratives
Company
Guitar Center Music Foundation
The Guitar Center Music Foundation believes that music participation helps people reach the heights of human potential and is foundational to a healthy society.
Founded in 2005
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase