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Sony Interactive Entertainment · 7 hours ago

Senior Brand Marketing Manager

San Mateo, CA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Sony Interactive Entertainment is a global leader in entertainment, producing the PlayStation family of products and services. The Senior Brand Marketing Manager will lead brand and live service marketing efforts across multiple high-profile game franchises, developing and executing global go-to-market strategies to drive player acquisition and engagement.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Drive the global marketing strategy and annual marketing plans

Financial responsibility for marketing strategies, initiatives and advertising related efforts

Partner with studio leadership to deliver on overall business goals for each game

Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service

Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio

Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights

Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season

Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles

Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders

Qualification

Global marketing strategyBrand marketingConsumer insightsDirect-to-consumer marketingGame marketingStakeholder engagementCreative developmentPartnership development

Required

Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, PC storefronts, and emerging digital channels

Proven expertise in the planning, execution, and leadership of business plans

Track record of developing strong partnerships with game development studios

Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development

Ability of influencing and engaging external and internal stakeholders in a franchise brand vision

8+ years of video game product marketing experience, with a focus on live services and AAA game marketing

Marketing degree or equivalent

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (242)

2024 (264)

2023 (212)

2022 (281)

2021 (210)

2020 (213)