Apply on Employer Site

Victaulic · 6 hours ago

Marketing Specialist - Fire Protection

Northampton County, PA

Full-time

Onsite

Mid, Senior Level

6+ years exp

Victaulic is a company focused on the commercial construction industry, seeking a Marketing Specialist – Fire Protection. This role is responsible for developing and implementing integrated B2B marketing communication campaigns and requires collaboration with sales and marketing teams to drive strategic initiatives.

IndustrialManufacturing

Responsibilities

Responsible for driving alignment with the Fire Protection sales leaders

Interface with local and global sales, corporate and satellite marketing team members and business teams to develop new market business case, sales strategy and go-to-market strategy development - drive execution of integrated marketing plan

Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include but are not limited to sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations and advertising

Assist in development of annual and long-range market plans and budgets

Leverage market insights and voice-of-customer to create clear and value-oriented content to break-through channel noise – lead strategy development, creative execution and budget oversight for social, print and digital promotion, including KPI and reporting development

Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met

Drive strong interdepartmental coordination and communication

Identify areas for operational improvement within responsibilities to support the company’s overall objectives