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Good Foods Group, LLC · 6 hours ago

Consumer Insights Manager

Pleasant Prairie, WI

Full-time

Onsite

Senior Level

7+ years exp

Good Foods Group, LLC is focused on leveraging consumer insights to drive business growth. The Consumer Insights Manager will design and conduct research studies, manage vendor partnerships, and provide strategic recommendations based on data analysis.

Food and BeverageFood ProcessingManufacturing

Responsibilities

Leverage trends, data, consumer & shopper insights, and other relevant resources, to inform Good Foods strategies, accelerate business growth and identify new business opportunities

Design the learning agenda, measure brand performance, and transform data-based consumer & shopper insights into actionable recommendations

Plan, design and conduct various consumer research studies to align with objectives. This includes research design, vendor sourcing, evaluating cost/benefit tradeoffs and execution

Assist the Chief Growth Officer to build out this newly established function at Good Foods

Successfully manage vendor/partner and provide consumer insight leadership with internal cross functional teams, acting as a strategic partner with marketing, R&D, sales, suppliers, agencies and consultants

Leverage insights from a broad range of data sources and other internal tools to drive strategic recommendations. Provide analysis and associated recommendations to team, with ability to tailor to specific audiences

Publish brand health KPIs for internal teams

Perform other duties as assigned

Qualification

Brand marketing fundamentalsConsumer insights translationAnalytics skillsMicrosoft Excel proficiencyProject management skillsCollaboration with teamsOral communication skillsWritten communication skillsProblem-solving abilitySelf-motivated

Required

Excellent knowledge of brand marketing fundamentals, marketing strategy and track record of translating consumer insights into strategy and innovation priorities for a brand

Must be able to develop an objective point-of-view and seen as a strategic thought leader within the organization

Ability to be a strong voice of the consumer, think outside the box and shape strategic direction

Strong analytics skills and ability to translate insights into action

Excellent planning and project management skills with a proven ability to meet deadlines

Strong oral and written communication skills and storytelling ability

Strong collaboration with different levels and cross functional teams

Must be flexible; ability to change strategies quickly to accommodate changing business needs

Ability to problem solve and provide strategic solutions quickly

Ability to be self-motivated, use independent judgement skills and decision-making skills to resolve situations while maintaining confidentiality

Bachelor's degree in related field required, or equivalent combination of education and experience

7+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus

Proficient in the use of Microsoft Excel, Word, and Outlook

Ability to work in a fast-paced environment

Company

Good Foods Group, LLC

At Good Foods, we're all about bringing more good to more moments – from special parties to every day snacking, our guacamole, salsas, dips and spreads are thoughtfully made with ingredients you can see AND taste.

Founded in 2007

Pleasant Prairie, Wisconsin, USA

501-1000 employees