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CosmoProf Beauty · 1 day ago

PR & INFLUENCER MGR

Plano, TX

Full-time

Hybrid

Mid, Senior Level

3+ years exp

CosmoProf Beauty is a leading professional beauty partner seeking a Social & Influencer Partnership Manager. This role involves managing strategic relationships with vendors and partners, co-developing social and influencer content, and leading community engagement efforts to connect with professional hairstylists.

Retail

Responsibilities

Work directly with vendor and brand partner stakeholders to execute partnership assets and deliverables

Serve as the primary point of contact for assigned partner relationships and a key contributor to larger partnership accounts

Collaborate and communicate cross-functionally with Integrated Marketing and Merchandising teams to ensure alignment and flawless execution of campaigns, promotions, and programs

Track and analyze the performance of all partner marketing initiatives against key metrics, delivering comprehensive reports and insights-driven recommendations for future activity

Lead co-marketing opportunities with vendors, including content creation, storytelling, and social activations that showcase product innovation and education for stylists

Support the Integrated Marketing team on key initiatives, ensuring all partnership activity enhances the stylist community and drives measurable engagement

Managerial oversight of contract resources (specifically engagement contractors)

Lead CosmoProf’s social engagement strategy, focusing on community building, proactive engagement, and meaningful conversation with professional stylists

Develop engagement playbooks, define response tone, and set best practices for community management

Track, analyze, and optimize engagement performance to increase reach, relevance, and positive sentiment across the stylist community

Stay ahead of social trends and innovations to guide vendor and influencer partners in developing content that resonates across evolving platforms

Develop and execute social media strategies that enhance brand awareness, engagement, and loyalty among beauty professionals

Manage daily operations of CosmoProf Beauty social media platforms, ensuring consistent, on-brand, and community-driven storytelling

Proactively uncover content opportunities across the organization to highlight education, innovation, and the artistry of the stylist community

Utilize data-driven insights to measure and analyze content performance, making continuous improvement recommendations based on engagement metrics and audience behaviors

Monitor industry trends and competitor activities to identify new opportunities and potential risks, adapting strategies accordingly

Support CosmoProf Beauty legacy events, including planning and on-site execution, to ensure a seamless experience for talent, partners, and attendees

Manage influencer and talent schedules leading up to and during events to ensure smooth coordination and brand-aligned representation

Support photo and content shoots in collaboration with the Integrated Marketing and Creative teams to capture assets for social, PR, and partner initiatives

Manage influencer mailings, seeding programs, and product requests in partnership with engagement contractors to ensure timely delivery and alignment with campaign goals

Qualification

Partner marketingSocial media managementInfluencer relationsSocial media analyticsCross-functional marketingContent optimizationBeauty industry experienceRelationship managementAnalytical thinkingPresentation skillsOrganizational skills