Apply on Employer Site

Myomo, Inc. · 2 days ago

Social Media & Content Marketing Manager

Burlington, MA

Full-time

Onsite

Senior Level

$85K/yr - $95K/yr

5+ years exp

Myomo, Inc. is a company that develops and markets innovative powered arm braces to help individuals with mobility impairments. The Social Media & Content Marketing Manager will be responsible for enhancing the company's digital presence through engaging content creation and social media management, focusing on patient success stories and clinical innovation.

BiotechnologyHealth CareMedical Device

Responsibilities

Develop, write, and publish high-quality content for Myomo’s owned channels, including social media, website, and email

Develop compelling patient and clinical content & brochures for promotion digitally and via print

Create visual content such as graphics, short videos, patient spotlights, and clinician testimonials

Manage the content calendar and ensure timely execution of campaigns and posts

Repurpose existing content (e.g., patient stories, press releases, webinars) into shareable digital assets

Execute daily social media activity across platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok)

Create a YouTube channel for Myomo

Monitor engagement, respond to comments and inquiries, and manage community interactions

Track and report on performance metrics, using insights to refine strategy and optimize future content

Support integrated marketing campaigns by developing supporting content for paid social, email nurture, and digital ads

Collaborate with internal stakeholders and external partners (agencies, video teams, etc.) to ensure consistency across campaigns

Bring the Myomo mission to life by capturing authentic patient stories, showcasing clinical outcomes, and celebrating the impact of restored mobility

Uphold brand guidelines and ensure content adheres to medical device marketing compliance standards

Qualification

Social media managementContent creationVisual communicationHealthcare marketingContent performance analysisSEO knowledgeGraphic design basicsVideo editing skillsProject managementStorytellingCommunication skills

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field

5+ years of experience in social media and content marketing, preferably in healthcare, medical device, or consumer health

Strong writing, storytelling, and visual communication skills

Proficiency with social media management tools (E.g., Meta Business Suite, Hootsuite, or Sprout Social)

Basic design and video editing skills (Canva, Da Vinci Resolve, Adobe Premiere, or equivalent)

Experience analyzing content performance metrics and translating insights into action

Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment

Preferred

Prior experience marketing to seniors, disabled and/or neuro-affected populations

General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting to maintain high-quality standards in self-produced social content

Experience with Google Analytics, YouTube Studio, Salesforce, and platform-based social media dashboards

Solid understanding of SEO for cross-channel growth

Familiarity with LinkedIn and YouTube Shorts