Flosum · 2 months ago
Head of Product-Led Growth
San Ramon, CA
Full-time
Onsite
Senior Level
5+ years expFlosum is a B2B SaaS company focused on empowering organizations with DevOps and backup solutions for Salesforce. The Head of Product-Led Growth will define and execute the company's product-led growth strategy, driving user acquisition, activation, retention, and expansion through innovative in-product experiences.
DevOpsInformation TechnologyRoboticsSoftware
Responsibilities
Develop and implement a comprehensive product-led growth roadmap (goals, KPIs, and initiatives) aligned with Flosum's business objectives and new product launch
Design frictionless self-serve user journeys - from signup to the 'aha!' moment - that rapidly demonstrates value
Build in-product growth loops (virality, referral programs, usage-driven expansions) and optimize the free-to-paid funnel
Establish a culture of continuous experimentation
Work closely with Product Management and Engineering to influence the product roadmap with growth-oriented enhancements
Own and monitor the health of the self-serve funnel and product engagement
Be the internal champion for our users
Qualification
Required
5+ years of experience in product management, growth, or related roles at high-performing SaaS companies, with a proven track record in product-led growth
Experience driving self-serve user acquisition and conversion (free trial, freemium, or similar models) is highly desired
Familiarity with developer tools or enterprise B2B software (Salesforce ecosystem experience is a plus)
Ability to think strategically about growth at a high level while also diving into the details of execution
Deep understanding of SaaS metrics and user lifecycle funnels
Skilled in using analytics and engagement tools (e.g. Amplitude, Mixpanel, Google Analytics, Pendo) to inform decisions
Excellent collaboration and communication skills
Obsessed with understanding user needs and delivering an exceptional experience
Bias for action with a focus on impact
Demonstrated ability to drive meaningful KPIs - whether it's increasing activation %, improving conversion rates, or boosting expansion revenue
Preferred
Experience mentoring or leading other product/growth professionals is a plus
You have the potential to grow into a people leader, with the ability to hire, inspire, and develop a high-performing growth team over time
Benefits
High-Impact Role & Career Growth
Supportive, Empowering Culture
Mission-Driven Environment
Company
Flosum
The only Salesforce Continuous Deployment tool that's easy to set up, 100% secure, requires no code & keeps all metadata.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
G
Girish Jashnani
CEO
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