Under Armour · 3 months ago
Sr. Lead, Executive Insights Analyst
Baltimore, MD
Full-time
Onsite
Senior Level, Lead/Staff
$119K/yr - $164K/yr
10+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Senior Lead, Executive Insights & Analytics to join their Business Performance and Transformation team. This role will serve as the insights engine for the CFO organization, translating complex data into actionable insights that drive accountability across commercial and functional teams.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
Responsibilities
Lead recurring reporting cycles, including EIB (daily/weekly) updates and CEO/CFO deep dives (monthly/quarterly)
Distill complex data into 3–5 clear, decisive actions, complete with owners, timelines, and metrics
Design and manage the executive Tableau portfolio, ensuring clarity and trust in reported numbers
Align KPI definitions, targets, and diagnostics in partnership with Finance and EDMA (Enterprise Data Management and Analytics) team
Monitor anomalies, perform driver analyses, recommend countermeasures, and ensure follow-through
Collaborate with Digital and Brand teams on experiment design, measurement of incrementality, and reporting
Mentor analysts on data visualization, SQL best practices, and effective storytelling
Owns data architecture, ingestion, modeling (Snowflake/dbt), lineage, quality, access, platform reliability, and output delivery
Owns business questions, KPI canon, executive narratives, decision frameworks, and action tracking. Co-prioritizes data/BI work with EDMA and co-owns delivery
Shared backlog, two-week sprint cadence, data quality SLAs, change tickets for metric updates, co-ownership of the Data Issues Register, and EDMA review for model changes before executive use
Qualification
Required
10+ years analytics/BI/strategy with 3+ years CEO/ELT-facing delivery
Retail/consumer/omnichannel fluency: DTC funnels, wholesale sell-in/sell-through, pricing/promo, returns, inventory/OTIF, P&L mechanics
Elite synthesis & judgment: board-ready narratives; clear trade-off reasoning; action bias
Expert SQL + Snowflake; strong Tableau craftsmanship (exec-grade dashboards)
Data governance literacy (lineage, DQ rules, metric contracts)
Player-coach who can borrow teams through influence and still write the query/build the view
Systems thinker with operator's cadence; high discretion, speed, and clarity
Preferred
Preferred experience, but not required: dbt, Python (pandas), experimentation/causal methods, Adobe/GA, Salesforce
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
H1B Sponsorship
Under Armour has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (16)
2023 (11)
2022 (14)
2021 (11)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
2026-01-11
thefly.com
2026-01-11
2026-01-06
Company data provided by crunchbase