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Perrigo Company plc · 12 hours ago

Perrigo Aspire Commercial Internship Program - Digital Marketing Summer 2026

Grand Rapids, MI

Internship

Onsite

Intern

Perrigo Company plc is a leading player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. They are seeking a Digital Marketing Intern responsible for developing eCommerce organic search strategies, managing content, and driving organic sales.

BiotechnologyManufacturingPharmaceutical

Responsibilities

Develop eCommerce organic search and content strategy to increase product awareness and drive conversion for our brands. Formulate a plan for various types of content to meet marketing goals and audience needs, aiming to boost brand engagement. Examples of content include, but are not limited to, web site copy, video, marketing emails and digital ads for paid media placements

Content management: Manage a content calendar to guide the production process, ensuring consistent, on-brand and high-quality content is published across different digital platforms. Perform content audits to identify gaps and opportunities to engage consumers

Ensure Consistency in brand messaging: Review all content to ensure it aligns with the creative brief, the organization’s brand identity and messaging across digital channels

SEO optimization: Incorporate SEO best practices and keyword research to improve content visibility and search engine rankings across brand websites

Lead the regulatory content compliance submission process through Censhare tool - ensuring content meets requirements

Research and analysis: Analyze market trends, audience preferences and competition to identify content opportunities and optimize strategy

Performance monitoring: Use analytic tools to evaluate organic content performance and adapt strategies based on data-driven insights. (Profitero)

Serve as the subject matter expert for eCommerce content best practices, benchmarking, and content creation

Organic Sales: The Content Specialist is responsible for driving organic sales. They will develop strategies and execute changes to meet organic sales targets each month

Qualification

SEO optimizationContent managementAnalytical capabilitiesECommerce knowledgeContent strategyMicrosoft Office SuiteCommunication skillsTeamworkLeadershipProblem-solving

Required

Undergraduate student majoring in Business, Marketing, or related field; junior or senior standing preferred

Showcase excellent communication, teamwork, leadership, and problem-solving skills

Demonstrate the ability to work independently and engage professionally with leadership at all levels

Proficiency in Microsoft Office Suite is required

Benefits

Competitive compensation

Benefits tailored to supporting you and your family

Career development opportunities

Company

Perrigo Company plc

Glassdoor3.5

Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.

Founded in 1887