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Holt Homes · 4 months ago

SEM/PPC Specialist - Google & Meta Ads

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Holt Homes is seeking a SEM/PPC Specialist to manage advertising campaigns on Google and Meta, aimed at driving qualified traffic for clients across North America. The role involves budget management, ad targeting, and creative support, leveraging data and experience to optimize results without relying solely on automated recommendations.

ArchitectureConstructionResidential

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results across paid channels

Identity changes in the digital marketing landscape and help develop strategies to ensure our clients get results

Maintain accuracy of price points and ad copy

Optimize bidding strategies for maximum efficiency

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor SEM campaigns

Coordinate with individual client requests and goals

Qualification

SEM/PPC experienceGoogle Ads managementMeta Ads managementGoogle AnalyticsAnalytical skillsSelf-organizationHigh drive to succeedWritten communication skills