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ASSA ABLOY Group · 1 hour ago

Manager, Digital Marketing

Carrollton, TX

Full-time

Hybrid

Senior Level

7+ years exp

ASSA ABLOY Group is a global leader in access solutions, employing nearly 63,000 colleagues worldwide. They are seeking a Digital Marketing Manager to advance their digital strategy, enhance online presence, and oversee the performance of their digital marketing ecosystem, including various platforms and campaigns.

BiometricsConsumer ElectronicsElectronicsFurnitureHomeland SecurityManufacturingPublic SafetySecurityService IndustrySmart Home

Responsibilities

Lead the development and execution of the digital marketing strategy aligned with 4Front’s business objectives, brand priorities, and customer journey

Manage and continuously improve the digital marketing roadmap to enhance visibility, engagement, and conversion across owned and paid channels

Oversee campaign planning and execution for digital advertising, email marketing, and website initiatives to ensure brand consistency and measurable impact

Oversee the performance and evolution of 4Front’s marketing technology stack, including:

Website content management systems (CMS)

Email and marketing automation platform

Web analytics and reporting tools

Digital asset management system

Social media management system

Customer survey and analytics platform

Collaborate cross-functionally with IT, Product, and Sales to ensure digital systems integrate effectively and support business processes

Identify and evaluate new digital tools and technologies that can enhance marketing efficiency, user experience, and lead generation capabilities

Manage the digital advertising budget to optimize ROI and channel performance

Lead relationships with digital agencies and vendors, ensuring they deliver high-quality work that supports brand and business goals

Track spend, performance, and results across all digital investments

Supervise, coach, and mentor the Digital Marketing Specialist, fostering a culture of accountability, innovation, and collaboration

Partner closely with the broader marketing team to align digital efforts with brand storytelling, product launches, and distributor engagement initiatives

Establish clear performance metrics and dashboards to track KPIs across digital channels

Analyze data to identify trends, insights, and opportunities for optimization

Provide regular reporting and actionable recommendations to the Director of Marketing and executive leadership team

Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Qualification

Digital marketing strategyMarketing technology managementDigital advertising managementData analyticsB2B marketing experienceSEO/SEMDigital marketing platformsLeadership skillsProject managementCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing, Communications, Business, or related field

7+ years of progressive experience in digital marketing, including leadership or management of people and platforms

Proven success managing marketing technology ecosystems, digital advertising budgets, and agency relationships

Ability to use a personal computer utilizing spreadsheet and word processing software applications, databases, and automated systems to accomplish work

Deep understanding of digital channels including SEO/SEM, paid media, email, social, and website optimization

Proficiency with digital marketing and analytics platforms (e.g., Google Analytics, HubSpot, Pardot, Marketo, or similar)

Ability to self-direct and motivate

Positive attitude and high level of enthusiasm

Excellent presentation and organizational skills

Passion for innovation and continuous improvement

Hands-on creative, innovative, and strategic thinker and planner

Analytical mindset with a focus on data-driven decision making

Thorough understanding of company product and trade terminology

Ability to communicate technical information in a non-technical manner

Excellent communication and leadership skills with a collaborative approach

Deep expertise in digital marketing technologies, data-driven decision making, and leadership

Strong project management skills with the ability to handle multiple priorities and deadlines

Ability to work in a group setting and independently while multi-tasking and adjusting to changing priorities in a minimally supervised fast paced environment

Ability to travel up to 20%+ if necessary

Requires a valid motor vehicle operator's license and the ability to operate a motor vehicle while carefully observing all traffic rules and regulations

Work beyond the traditional 40 hours per week may be occasionally required as workload or projects dictate, including weekends and holidays

Preferred

Experience in B2B marketing within industrial, manufacturing, or technical product industries preferred

Experience in working for a highly matrixed organization a plus

Master's degree a plus

Advanced/Intermediate skill level with Microsoft Office Suite; Word, Excel, Project, and PowerPoint preferred

Company

ASSA ABLOY Group

Glassdoor3.7

ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It is a sub-organization of ASSA ABLOY Group.

Founded in 1994

Stockholm, Stockholms Lan, SWE

10001+ employees