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Forecast International · 3 months ago

Senior Associate, Digital Marketing

Washington DC - Watergate, Washington, DC, US

Full-time

Hybrid

Mid, Senior Level

$55K/yr - $58K/yr

1+ years exp

Forecast International is a leading information and marketing platform for government leaders and contractors. They are seeking a Senior Digital Marketing Associate to manage significant marketing programs and strategic projects, aiming to enhance audience reach and brand engagement through data-driven campaigns.

Business IntelligenceConsultingMarket Research

Responsibilities

Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more

Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals

Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product

Contribute to strategic projects to ultimately help achieve company and department goals

Analyze campaign delivery status through campaign completion across the team

This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics

Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy

Perform other duties as assigned

Qualification

Digital marketing experienceEmail marketingHTMLMicrosoft SuiteFlexibility to learnAdobe SuiteGoogle SuiteSocial media experienceCommunication skillsOrganizational skillsInitiative