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NetDocuments · 1 month ago

Senior Manager, Website Strategy & Optimization

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $120K/yr

5+ years exp

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. The Senior Manager, Website Strategy & Optimization will lead the strategy, performance, and innovation of NetDocuments.com, ensuring it operates as a high-performing, conversion-focused digital experience.

Cloud Data ServicesEmailEnterprise SoftwareSaaSSoftware

Responsibilities

Own the strategy and day-to-day management of NetDocuments.com and all international web properties, ensuring alignment with company growth objectives and brand voice

Partner with marketing, product, and sales teams to evolve the website into a key driver of awareness, engagement, and demand

Oversee site performance, accessibility, and security while ensuring scalability for global enterprise audiences

Manage the CMS and collaborate cross-functionally to optimize user experience and maintain technical excellence

Lead SEO strategy across technical, on-page, and content dimensions to improve visibility and protect NetDocuments’ leadership position in legal tech

Implement schema markup, metadata, and structured content enhancements for search engines and AI-driven LLMs (e.g., ChatGPT, Gemini, Copilot)

Conduct keyword and competitive research, ensuring SEO insights inform the content and campaign roadmap

Champion AI-powered engagement platforms (including Qualified) to deliver personalized, conversion-driven digital experiences

Integrate Qualified with Salesforce and marketing automation tools

Design and optimize chat playbooks, AI routing, and dynamic personalization strategies

Serve as the primary lead with NetDocuments’ external SEM agency

Manage paid search and display strategies to align with performance and demand goals

Oversee budgets, KPIs, and performance optimization across Google Ads, Microsoft Ads, and LinkedIn

Develop a website content roadmap aligned with messaging pillars, launches, and campaigns

Establish governance for content audits, SEO updates, and performance reviews

Partner cross-functionally to ensure consistent, on-brand storytelling

Lead continuous experimentation using A/B and multivariate testing

Optimize conversion paths for lead quality and engagement

Use behavioral data to reduce friction across user journeys

Build dashboards to track KPIs across SEO, SEM, AI, and conversion

Analyze GA4, Qualified, Marketo, and Salesforce data to inform decisions

Report trends and optimization recommendations to senior leadership

Qualification

SEO strategySEM managementCRO techniquesAI engagement toolsWordPress expertiseSalesforce proficiencyMarketo experienceGA4 analyticsProject managementCommunication skills