Morningstar · 10 hours ago
Associate Director, Integrated Brand Campaigns
Chicago, IL
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$121K/yr - $219K/yr
7+ years expMorningstar is a leading global brand in financial services, seeking an Associate Director, Integrated Brand Campaigns to shape, activate, and optimize integrated brand campaigns. This role involves overseeing campaign planning and execution while mentoring a small team to drive measurable impact and connect with target audiences.
Asset ManagementEnterprise SoftwareFinanceFinancial ServicesImpact InvestingMarket ResearchNewsSoftwareTelecommunications
Responsibilities
Develop and refine integrated brand campaign strategies aligned with company objectives and brand positioning
Define target audiences, market segments, and budget recommendations that inform campaign design
Partner with creative teams and agencies to translate brand narratives into compelling, multi-channel campaign concepts
Partner with performance marketing, digital, creative teams and agencies to select channels (paid, owned, earned, internal) that maximize reach and impact
Drive media planning and allocation recommendations in collaboration with performance marketing
Actively manage campaign briefs, creative development, and stakeholder reviews
Directly lead elements of campaign activation while guiding and enabling your Campaign Manager and cross functional partners to execute with excellence
Ensure campaign consistency across internal (employees, stakeholders) and external (clients, prospects, partners) audiences
Monitor campaign performance through established KPIs and dashboards
Recommend optimizations in real-time to improve engagement, efficiency, and ROI
Serve as a player-coach—contributing directly to campaign work while developing and mentoring your direct report
Act as a key partner to senior marketing, product, and commercial leaders, ensuring campaign alignment with business priorities
Collaborate closely with creative, content, media, and analytics Centers of Excellence
Qualification
Required
7–10 years of experience in brand marketing, campaign strategy, or integrated marketing roles
Proven track record designing and delivering multi-channel brand campaigns that balance brand and demand objectives
Strong understanding of media planning and channel selection across paid, owned, earned, shared and internal communications
Experience working within a matrixed, global marketing organization
Exceptional stakeholder management skills, with ability to influence at senior levels
Strong analytical mindset; ability to interpret data and translate insights into actionable strategies
Prior leadership or management experience required; ability to both do and enable work
Benefits
75% 401k match up to 7%
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Bonding Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Education Stipend
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Company
Morningstar
Morningstar provides independent investment research to investors worldwide.
10001+ employees
H1B Sponsorship
Morningstar has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (50)
2023 (68)
2022 (51)
2021 (57)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$91M2005-05-03IPO
1999-07-09Private Equity· $91M
Leadership Team
Kunal Kapoor
Chief Executive Officer
Lawrence Johnson
SVP & Head of Fintech Engagement
Recent News
2025-12-24
2025-12-19
Company data provided by crunchbase