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TELUS Digital · 2 weeks ago

Associate Digital Marketing Manager

Charlottesville, VA

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $94K/yr

1+ years exp

TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, focused on delivering transformative customer experiences through innovative technology. As an Associate Digital Marketing Manager, you will support complex business integrations and help clients achieve their marketing goals through data-driven campaigns.

AnalyticsArtificial Intelligence (AI)ConsultingData Collection and LabelingInformation ServicesInformation TechnologyOutsourcing

Responsibilities

You’ll support complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh

You’ll help provide ongoing coaching and mentorship through documentation and training

You'll collaborate on discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks and tactics

Drive client success and satisfaction by joining ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI

You’ll provide feedback to internal teams on creative asset and content development

Resolve a wide range of customer inquiries from basic education to technical operations

Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics

Collaborate with technology vendors to develop customized marketing solutions for clients

Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance

Qualification

BrazeHTML/CSSData-driven marketingMulti-channel marketingClient-facing experienceEmpathyCommunicationCross-functional collaboration

Required

1- 2+ years of professional experience in a client-facing marketing strategy role

Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms

Experience successfully developing and supporting multi-phase projects with diverse stakeholders

You've collaborated on diverse, cross-functional teams

Excellent written and verbal communication skills

Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages

You've successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value

Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc

You can present complex ideas to clients and team members in a compelling and energetic way

You're empathetic to client needs and can help find solutions if problems arise