PHD · 3 hours ago
Senior Associate, Business Analytics
New York, NY
Full-time
Hybrid
Mid, Senior Level
$45K/yr - $80K/yr
2+ years expPHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. As a Senior Associate on the Marketing Science team, you will develop actionable insights through quantitative analysis and innovate advertising programs that drive business results.
AdvertisingCreative AgencyDigital MediaMarketingSocial Media
Responsibilities
Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data
Self-Management: Manage day-to-day tasks, ensuring understanding of proper priorities
Data Analysis: Implement analysis plans and support audience insight analysis across multiple data sources
Data Analysis Management: Structure data in efficient manners for performing analysis
Measurement: Apply advancing foundational knowledge of measurement strategy, frameworks and technology
Benchmarks & Goals: Learn how and assist in setting benchmarks and targets based on historical campaign data
Reporting & Optimization: Produce of campaign reports and analyses according to measurement plans
Insights: Learn the basics of how to develop an insight and apply knowledge to clearly create key takeaways from analyses
Data Technology Utilization: Identify opportunities to automate analyses and identify more efficient processes
Data Management: Maintain and QA data systems and processes used for reporting and on-going data analysis
Data Visualization: Develop Dashboards in visualization tools such as Tableau/QlikView/Looker
Ad Operations: Learn and apply advanced understanding of Ad Operations
Qualification
Required
2-3 years of experience, preferably in marketing analytics
Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
Bachelor's degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields
Strong proficiency with MS Excel, PowerPoint
Experience with different types of behavioral data and/or syndicated research data sources
Ability to creatively problem solve
Working understanding of offline and online channel KPIs
Experience structuring data to get the most accurate read
Beginning foundation of understanding media strategy, budget setting and channel selection
Experience applying more advanced analytics/statistics using code
Familiarity and beginning experience with ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
Familiarity and beginning experience with behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
Familiarity and beginning experience with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Familiarity and beginning experience with cross-media brand lift research (Kantar, Lucid, etc.)
Experience with and application of one of the following: data visualization tools such as Tableau, Datorama, Alteryx
Experience with and application of one of the following: advanced analytics software packages: SQL, R, Python or other
Experience with and application of concepts of database design and SQL
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
PHD
Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected.
1001-5000 employees
H1B Sponsorship
PHD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (4)
2023 (2)
2022 (3)
2021 (2)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Dirk Fromm
CEO - Germany
Mike Solomon
Chief Executive Officer
Recent News
2025-05-13
2023-05-12
Company data provided by crunchbase