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BritBox · 1 day ago

Lifecycle Marketing Coordinator

New York, NY

Contract

Onsite

New Grad, Entry Level

$60K/yr - $70K/yr

BritBox is the ultimate streaming destination for British TV, on a mission to share authentically British stories with audiences across the world. The Lifecycle Marketing Coordinator will manage lifecycle operations including email and push marketing, optimize contact frequency, and support reporting on lifecycle initiatives.

Broadcast Media

Responsibilities

Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) globally for BritBox, coordinating with local content and marketing priorities

Serve as the Lifecycle team’s liaison across departments (Creative, Editorial, etc.), owning regular meetings and setting agendas

Assist with all aspects of email creation: build templates, brief copy and creative assets, and obtain feedback and signoff

Ensure all campaigns are send-ready by verifying links, images, and rendering on desktop and mobile across major email clients

Monitor existing lifecycle and transactional emails, update current information, and develop new campaigns as needed

Support reporting and insights efforts by identifying trends and opportunities to boost performance

Maintain deep understanding of customer data within the email platform, including sources and application for segmentation and personalization

Champion email best practices by recommending new ideas and functionality, and ensure email lists remain healthy

Ensure compliance with email marketing laws and regulations (e.g., GDPR, CAN-SPAM, CASL) in all regions worked on

Maintain an in-depth understanding of the customer lifecycle across all platforms, products, and regions to influence the customer journey effectively