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Spectrum Reach · 8 hours ago

Automotive Advertising Account Executive- Digital Ad Sales- Hollywood, CA

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$45K/yr - $140K/yr

3+ years exp

Spectrum Reach is the advertising sales arm of Spectrum, offering premium video solutions to businesses and advertising agencies nationwide. The Account Executive will drive sales in the Automotive space, managing client relationships and leveraging data-driven media solutions to achieve revenue goals.

AdvertisingMarketingTV

No H1B

Responsibilities

Generate new business in the Automotive space in a metric based environment

You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends

Have a hand in the auto aspect of the advertising business

Achieve sales and strategic goals

Cultivate and nurture connections with brands and marketing/advertising agencies

Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges

Oversee sales forecasting and reporting for your Book of Business

Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise

Deliver client results that earn repeat business

Generate new business in the Automotive space in a metric based environment

You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends

Have a hand in the auto aspect of the advertising business

Achieve sales and strategic goals

Cultivate and nurture connections with brands and marketing/advertising agencies

Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges

Oversee sales forecasting and reporting for your Book of Business

Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise

Deliver client results that earn repeat business

Qualification

Automotive sales experienceDigital advertising knowledgeRelationship buildingSales forecastingData-driven media solutionsAdtech ecosystem familiarityClient managementPresentation skillsInterpersonal skillsNegotiation skillsStrategic thinking

Required

Proven track record of exceeding revenue expectations in the Automotive space

Strong relationship building and interpersonal skills

Assist with providing direction, and overall strategy in the Auto space by articulating client strategies using industry knowledge to expand business opportunities

Developing positive relationships with clients and the community

3+ years of sales with ideally 2+ years of progressive sales experience in Automotive & Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies

Experience in Local broadcast, cable, on-line or print media sales experience (3-5+ years), leadership experience (3-5 years), sales experience (3-5 years)

Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses

Ability to use data in the development and sale of a media strategy

Adept at presenting complex solutions in a simple, easy to understand manner

Understanding of the media landscape and evolving dynamics of advertising within it

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology

Strong presentation skills with the ability to speak with C-level clients; confident in negotiating

Local and regional travel; valid driver's license and safe driving record

Preferred

Education: Bachelor's degree is preferred

Accustomed to building processes to hold yourself accountable to goals; own your day

Knowledge of Salesforce

Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence

Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)

Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers

Benefits

Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country, or close to home

Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company

Learning Culture: We invest in your learning and provide paid training and coaching to help you succeed

Supportive Teams: Be part of a strong community that gives you opportunities to network and grow and wants to see you succeed

Total Rewards: See all the ways we invest in you—at work and in life

A comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life