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CardFlight · 3 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

4+ years exp

CardFlight is a company focused on empowering small businesses to accept electronic payments with ease. They are seeking a Product Marketing Manager to shape the story and growth of their flagship product, SwipeSimple, by turning customer insights into effective go-to-market strategies and managing product messaging and launches.

Financial ServicesFinTechMobileMobile PaymentsPaymentsSoftware

Growth Opportunities

Responsibilities

Cross-functional orchestration: Coordinate activities across Product, Partnership, Inside Sells, Customer Ops, and marketing so new products and features are brought to market efficiently and effectively

Commercialization planning: Partner with Product Management well in advance of releases to ensure market readiness; pressure-test pricing and packaging, enablement, support flows, legal/compliance, beta feedback, and manage creation of marketing materials to ensure smooth product and feature releases

Own product messaging: for SwipeSimple features and VAS; write the narrative, tell the stories, and keep them current

Positioning & differentiation by persona: Identify competitive positioning against the market for each of our core personas; craft customer-focused narratives that highlight product value

Sales enablement & asset creation: Collaborate with marketing, product, and outside design support to build product-focused messaging and creative assets (sell sheets, videos, presentations, webinars, pitch decks, digital content) that resonate with target audiences

Revenue team support: Clearly articulate the value proposition to each impacted revenue team; deliver tools that support the selling process (battlecards, talk tracks, demo flows, objection handling)

GTM & product launches: Manage end-to-end launch planning and adoption programs across web, email, in-app, and events; coordinate timelines, owners, and success metrics

Customer & competitive insight: Interview merchants, meet with resellers, synthesize JTBD, ICPs, map pains to product proof, maintain actionable “how we win” guidance by audience and use case

Lifecycle & adoption: Run experiments (in-app nudges, email journeys, guides) that shorten time-to-value and increase feature usage and app attachment rates

Measurement: Define goals, instrument dashboards, and report impact (activation, adoption, attach, win rate, cycle time)

Qualification

B2B SaaS product marketingCustomer interviewsExceptional writing skillsSales enablementData analysisCollaborationMeasurementGTM strategyMarketing materials creationCompetitive analysisProduct messagingLifecycle managementFunnel metricsTools familiarityCross-functional coordinationStorytelling

Required

Experience: 4 - 7 years in B2B SaaS product marketing or adjacent GTM roles (product, growth, sales enablement)

Strengths: Exceptional writing and storytelling skills

Customer interviews that turn into crisp messaging, benefits-led storytelling, and move people to action

Must be comfortable with data, funnel metrics, and experience design

Collaboration: Can manage complex cross-functional timelines and influence without authority

Preferred

Payments/fintech experience preferred but not required

Tools (nice to have): Salesforce, Pardot, Pendo (or similar in-app tools), Zapier, SendGrid, Figma, Webflow and familiarity with reseller and verticalized GTM