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VNS Health · 3 days ago

Marketing Cloud Campaign Lead (Hybrid)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $146K/yr

5+ years exp

VNS Health is one of the nation’s largest nonprofit home and community-based health care organizations. They are seeking a Marketing Cloud Campaign Lead to develop, implement, and manage Salesforce Marketing Cloud campaigns to achieve business goals and support various business unit needs.

CharityHealth CareHome Health CareNon Profit

Responsibilities

Manages the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success

Oversees the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identifying opportunities for improvement

Designs and implements complex Marketing Cloud automation workflows, including event-based triggers, behavioral triggers, dynamic content, and personalized messaging

Prepares and disseminates regular reporting and analysis surrounding Marketing Cloud campaigns

Utilizes data analysis and insights to identify opportunities to improve processes and audience engagement

Partners effectively with agile, cross-functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance

Manages day-to-day relationships with external vendors, including development partners, freelancers, and creative agencies as needed

Supports the design, implementation, and maintenance of communication preference centers across business units

Manages best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management

Ensures compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines

Performs all duties within CMS/DOH guidelines, following rules and regulations and stays current on all new marketing policies

Maintains up-to-date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement

Participates in special projects and performs other duties as assigned

Qualification

Salesforce Marketing CloudMarketing automationData analyticsAmpscriptSQL queriesEmail templatesJourney BuilderCRM conceptsProject managementCommunication skillsTeam collaborationProblem-solvingTime management

Required

Bachelor's Degree preferably in Marketing, Communications, or Business

Minimum 5 years of hands-on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions

Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud

Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud

Experience with building and configuring email templates and landing pages

Strong knowledge of marketing automation and CRM concepts

Strong knowledge of data analytics related to marketing metrics and health care ROI

Preferred

Marketing Cloud Administrator or other related certifications

Sales Marketing Cloud credentials from Trailhead

Master's Degree Marketing/Advertising

Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM)

Ability to work independently on multiple projects in a matrixed environment

Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat

Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals