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Huckleberry Labs · 2 months ago

Brand Design Lead (Remote)

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $180K/yr

8+ years exp

Huckleberry Labs is a mobile app startup dedicated to building life-changing products for families. They are seeking a Brand Design Lead to shape and maintain the brand identity, create brand guidelines, and lead a brand refresh while managing a design team.

Artificial Intelligence (AI)BabyFamilyHealth CareParentingPersonal HealthWellness

Responsibilities

Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms

Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization

Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision

Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer-facing materials

Manage, mentor, and grow the design team

Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints

Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction

Qualification

Brand identity developmentDesign tools proficiencyTeam managementVisual design principlesConceptual thinkingMentoring designersFast-paced environment adaptabilityCross-functional collaboration