Huge ยท 2 months ago
Associate Director, Content Strategy (Healthcare)
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$135K/yr - $153K/yr
8+ years expHuge is a design and technology company seeking an Associate Director of Content Strategy to innovate within the healthcare sector. This role involves leading the development and execution of scalable content strategies to optimize the patient journey and enhance content effectiveness.
Management Consulting
Responsibilities
Lead content audits and drive end-to-end efforts in information architecture, content modeling, and taxonomy development for large, complex healthcare digital ecosystems
Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness
Research and analyze content across multiple channels to identify patterns and issues
Lead workshops and interviews on content requirements and needs with mid- and senior-level clients
Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients
Identify, prioritize, and sell large-scale content opportunities at the project and product levels
Identify migration strategies for content across products and partner with engineers and technologists to plan and implement content migration(s)
Collaborate with technologists, business analysts, and product managers on Huge and client teams to recommend appropriate content systems for projects
Make technical content recommendations to enable personalization and optimize internal search
Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching
Qualification
Required
8+ years leading content strategy, digital strategy, or a related field, with significant experience in an agency, consulting, or client services environment
Deep understanding of how healthcare audiences search, navigate, and make decisions. From patients exploring care options to providers seeking clinical resources
Experience bringing simplified, intuitive navigation to life that aligns with user priorities
Deep experience driving user-centered content structures informed by research methods like card sorting and tree testing
Scalable frameworks that evolve with the health system's services and growth
Proven track record of leading AI-driven content initiatives, including Conversational AI and Generative AI applications
You understand the nuance between deterministic and generative AI
Strong strategic thinking with the ability to translate complex AI capabilities into actionable content strategies
Expertise in technical aspects of content strategy, including tagging structures, information architecture, and taxonomy design
Experience leading large-scale redesigns or e-commerce projects, with a focus on user-centric content strategies
A data-driven mindset, combining qualitative and quantitative insights to prioritize and refine content strategies effectively
Excellent client-facing communication skills with a knack for storytelling and clear articulation of technical concepts
The ability to work with cross-disciplinary partners across technology, data, product management, and design to define a vision and deliver on it
Proficiency in providing strategic direction through to writing illustrative content that will be used for the design experience we are proposing
Strong capabilities in technical content strategy from tagging structures to architecture and taxonomy
Experience advocating for content strategy best practices, principles, and methodology
Expert understanding of content delivery and management systems
Awareness of emerging content strategy trends, tools, and technology
Company
Huge
We are a design and technology company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mat Baxter
CEO
Brian Fletcher
Global Chief Technology Officer
Company data provided by crunchbase