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New York Red Bulls · 18 hours ago

Director, Events and Fan Experience

Harrison, NJ

Full-time

Onsite

Director/Executive

$110K/yr - $130K/yr

10+ years exp

New York Red Bulls is one of the original teams in Major League Soccer, known for its competitive spirit and strong community ties. The Director of Events and Fan Experience will lead the strategic vision and execution of live events and fan engagement, ensuring that every experience reflects the club's brand and culture. This role involves overseeing game presentation, collaborating with internal teams, and driving community initiatives to enhance fan connection and experience.

AssociationFitnessSports

H1B Sponsor Likely

Responsibilities

Own the overall vision, quality, and strategy of the New York Red Bulls matchday and live event experience, ensuring every touchpoint reflects the energy, emotion, and standards of the Red Bull brand

Serve as the executive lead and creative driver of all stadium entertainment and game presentation, from pre-match atmosphere to final whistle

Oversee the direction and alignment of key show elements, including music, videoboard content, in-game moments, and fan engagement features, ensuring consistency with brand and audience objectives

Collaborate across departments (Ticketing, Partnerships, Marketing, Operations) to integrate promotions, storytelling, and sponsor activations seamlessly into the live experience

Lead the development of innovative entertainment concepts, theme nights, and talent integrations that elevate the overall event experience

Manage and mentor the game presentation team responsible for technical execution (run of show, scripting, and production)

Continuously evolve the club’s approach to entertainment and live events, informed by trends in sports, culture, and fan behavior

Oversee Hype House entertainment programming and experiential activations

Drive revenue generation through sellable asset creation and management in collaboration with Business Solutions and Partnerships

Lead the overall vision and strategy for local grassroots marketing, field marketing, and community impact initiatives

Set clear priorities, goals, and KPIs for the field marketing and community teams, overseeing the planning and execution of up to 50 events annually

Identify and engage key target markets across the tri-state area to drive brand visibility, fan growth, and ticket sales

Build and maintain relationships with local businesses and institutions — including restaurants, hotels, office buildings, and residential communities — to strengthen year-round brand presence

Oversee strategic programs such as the Pub Partnership network and community giveback initiatives, ensuring alignment with club values and fan culture

Ensure all live events and community activations reflect the entertainment standards and creative identity of the Red Bull New York and the Red Bull brand

Guide, mentor, and empower the field and community teams to deliver exceptional, on-brand experiences that build affinity and drive measurable results

Maintain a pulse on local culture and entertainment trends to inspire fresh, relevant fan experiences

Qualification

Live event productionAudience engagement strategyCross-functional collaborationEvent marketingBudget managementSolutions-oriented mindsetShow management toolsInterpersonal skillsCommunication skillsOrganizational skillsTeam leadership

Required

Bachelor's degree or equivalent experience required

10+ years of experience in live entertainment, event production, or related fields, including at least 5 years in a management or supervisory role

Proven success leading cross-functional teams, managing budgets, and delivering complex projects on deadline

Exceptional interpersonal and communication skills, with the ability to build strong relationships and motivate teams

Entrepreneurial mindset with a hands-on, solutions-oriented approach

Excellent organizational skills and comfort using show management tools (e.g., Shoflo)

Flexible and collaborative team player who thrives in fast-paced, dynamic environments

Willingness to work extended and/or irregular hours, including nights, weekends, and holidays, as required for events and matchdays

Preferred

Experience within professional sports or large-scale live events strongly preferred

Benefits

Comprehensive Medical, Dental and Vision Plans

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet, Legal, and Life Insurance

Tuition Reimbursement

Company

New York Red Bulls

The New York Red Bulls is a nation's premier youth soccer development programs.

Founded in 1994

Harrison, New Jersey, USA

51-200 employees

http://www.newyorkredbulls.com

H1B Sponsorship

New York Red Bulls has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2025 (1)