Barry's · 2 months ago
Brand Partnerships Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $85K/yr
3+ years expBarry's is the Best Workout in the WorldTM®, founded in West Hollywood in 1998, offering a unique strength and cardio interval fitness experience. They are seeking a strategic Brand Partnerships Manager to lead partnership efforts across corporately owned studios in the US, UK, Ireland, and Canada, responsible for the full partnership lifecycle to drive commercial growth and enhance client experience.
FitnessHealth CareWellness
Responsibilities
Lead all stages of the partnership sales process: identifying, prospecting, pitching, negotiating, and closing brand deals that align with Barry’s commercial goals
Build tailored sales strategies to unlock incremental revenue across studio, digital, and experiential touch points
Drive brand partnership deals with a goal of exceeding sales quota
Develop and maintain a robust pipeline of US, UK and Canada-based brand opportunities
Oversee the creation of contracts, proposals, and presentation materials that reflect Barry’s premium brand positioning
Collaborate with senior leadership to shape Barry’s partnership strategy and scale impactful initiatives
Own sales reporting and forecasting, tracking KPIs and maintaining accurate CRM records
Serve as the day-to-day contact for brand partners—ensuring clear communication, flawless execution, and long-term relationship growth
Translate partnership objectives into actionable marketing and operational plans, working cross-functionally
Manage partner asset delivery, timelines, and approvals—ensuring brand alignment and quality at every stage
Collaborate with partners to gather and manage creative assets for various marketing activities, ensuring brand integrity and timely delivery
Support the internal coordination and execution of events, activations, and in-studio integrations tied to brand partnerships
Work closely with the digital, social, and content teams to monitor and track partner deliverables across all owned channels
Deliver post-campaign reporting and insights to assess success and inform future efforts
Stay ahead of industry trends, competitor activity, and emerging opportunities in the fitness and lifestyle space
Constantly seek innovative, brand-right opportunities to integrate partners in ways that surprise and delight Barry’s clients
Represent Barry’s at relevant industry events and meetings to grow the brand’s presence and build pipeline
Qualification
Required
3–5+ years of experience in brand partnerships, sponsorship sales, business development, or account management
Proven success in leading end-to-end partnership initiatives and delivering measurable commercial growth and revenue
Strong network and understanding of the US & UK market, ideally within fitness, wellness, lifestyle, or premium consumer brands
Excellent communication, negotiation, and presentation skills
Strong organizational and project management abilities; detail-oriented with the ability to juggle multiple partners and timelines
A self-starter with a resourceful mindset, capable of developing solutions in high-stress situations. Confident working independently while collaborating closely with a Miami-based global team
Proficiency in Microsoft Office Suite and CRM tools; experience with Airtable is a plus
Passion for fitness, health, and the Barry's brand and community
Willingness and ability to travel domestically and internationally as needed (approximately 0-20% travel)
Company
Barry's
Barry's is the original high-energy cardio and strength interval training workout.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Princeton Equity GroupLightBay Capital
2025-01-14Private Equity
2020-06-18Private Equity
2015-07-28Private Equity
Leadership Team
Joey Gonzalez
Chief Executive Officer
Adam Shane
Chief Development Officer
Recent News
2026-01-16
Chicago Tribune
2026-01-07
2025-09-27
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