Vital Design · 1 month ago
Digital Marketing Strategist
Portsmouth, NH
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $95K/yr
2+ years expVital Design is a digital marketing agency seeking a Digital Marketing Strategist to join their team. The role involves planning digital marketing calendars, analyzing client marketing analytics, and developing strategies to meet clients' KPIs.
AdvertisingFashionWeb Design
Responsibilities
Plan out digital marketing calendars for Vital’s clients — Calendars typically include projects in the following areas:
Search engine optimization (SEO)
Conversion rate optimization (CRO)
Email marketing
Paid advertising
Content marketing
Social media marketing
Marketing automation
Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data
Be ultimately responsible for developing digital marketing strategies that hit our clients’ KPIs, generally around, lead generation, site traffic, and revenue
Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs
Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships
Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit
Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget
Qualification
Required
Have demonstrable experience in the calendar project areas listed above
Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies
Be process-focused, with the ability to participate in multiple complex projects at once
Be a team player who is prepared to work closely with a creative team
Have excellent client management skills and exceptional attention to detail
Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint). We'd love it if you were comfortable with WordPress, too
Have experience using Google Analytics to track and measure performance
Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft
Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on
Preferred
Be inbound marketing certified (via HubSpot)
Be HubSpot certified
Be Google Analytics certified
Be Google Ads certified
Benefits
Competitive Salary
Health Benefits
Simple IRA
Great Perks – Read all about ’em →
Flexible Work from Home Schedule:
Company
Vital Design
Vital Design is a marketing and advertising company offering web design, inbound, and digital marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Julia Ahumada
Co-Founder, Director of Brand Strategy
Zac Gregg
Managing Partner, Founder
Company data provided by crunchbase