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Fingerpaint Group · 2 weeks ago

Associate Director, Engagement Strategy

Cedar Knolls, NJ

Full-time

Onsite

Senior Level, Lead/Staff

5+ years exp

Fingerpaint Group is a dynamic marketing agency that specializes in life science solutions. They are seeking an Associate Director, Engagement Strategy to develop and optimize omnichannel strategies, ensuring effective brand engagement through data-driven insights and customer journey mapping.

AdvertisingBrand MarketingWeb Design

Growth Opportunities

Responsibilities

Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)

Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations

Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel

Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams

Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices

Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture

Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic

Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems

Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles

Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders

Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystems

Translate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimization

Partner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy

Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables

Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities

Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice

Qualification

Salesforce Marketing CloudCRM strategy developmentSEO platformsDigital marketing experienceData-driven insightsCustomer journey mappingGoogle AnalyticsUX/UI principlesPresentation skillsCollaboration skills