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EVERSANA INTOUCH · 6 hours ago

VP, Media Strategy and Planning

United States

Full-time

Remote

Director/Executive

$159K/yr - $215K/yr

15+ years exp

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. They are seeking a Vice President of Media Strategy & Planning to lead integrated media strategies for pharmaceutical and healthcare brands, combining strategic vision and regulatory expertise to deliver impactful campaigns.

AdvertisingCRMHealth CareMarketing

Responsibilities

Mentor and manage a team of seasoned and junior media planners

Foster a culture of compliance, innovation, and strategic excellence

Oversee resource allocation and training on Pharma and media best practices

Lead omni-channel media planning, including paid, owned, and earned media

Translate insights from research, analytics, and cultural trends into actionable media strategies

Oversee campaign development, scheduling, and optimization across all media channels

Accountability for team’s work and client satisfaction

Serve as a senior Media advisor to pharmaceutical clients and internal leadership

Collaborate with creative, regulatory, and medical teams to ensure message integrity

Ensure connectivity across internal teams (creative, analytics, investment) and external partners

Participate in new business efforts and strategic presentations

Develop and oversee comprehensive media strategies that support brand and performance marketing goals

Ensure alignment of media plans with overall marketing and business objectives

Drive innovation in media planning through emerging technologies and platforms

Provide overall media thought-leadership

Oversee multi-million-dollar media budgets with strict compliance and cost control

Ensure adherence to agency and client financial standards

Qualification

Pharma media channelsRegulatory requirementsAudience segmentationAnalytical skillsAd tech familiarityMeasurement toolsLeadership skillsCommunication skillsPresentation skillsCreative problem-solving

Required

Deep understanding of pharma media channels, regulatory requirements, and audience segmentation

Strong analytical skills and ability to synthesize complex data into actionable insights

Excellent leadership, communication, and presentation skills

Familiarity with ad tech, measurement tools, and emerging media trends

15+ years of experience leading media teams, driving business results, solid track record of team building, leadership and creative problem-solving skills