Apply on Employer Site

FleishmanHillard · 12 hours ago

Senior Vice President, Health and Life Sciences - Media Relations Lead

Austin, TX

Full-time

Hybrid

Director/Executive

$110K/yr - $231K/yr

FleishmanHillard is seeking a seasoned professional to lead and build a high-performing earned media relations function for a major life sciences client. The ideal candidate will have deep healthcare/life sciences experience and will be responsible for leading a team of earned media experts to drive tangible results and develop media strategies.

Public Relations & Communications

Responsibilities

Lead a team of earned media experts to drive tangible results: increase positive share of voice, showcase communication’s business impact, and navigate a complex media landscape

Leverage a strong network of relationships with key healthcare, pharma, and business media, showing a track record of securing coverage in both top-tier national and industry/trade outlets

Demonstrate a modern understanding of the evolving media ecosystem, including experience with emerging channels and reporters (e.g., podcasts, Substack)

Balance strategic earned media planning with hands-on execution and direct media engagement

Develop and execute franchise and product earned media strategies, including story ideation

Manage, develop, and mentor team members

Oversee team workloads and assignments across the account

Ensure quality and consistency of media strategy and execution

Collaborate with cross-functional platform leads (influencer, content, paid, data/analytics)

Champion earned media best practices and identify emerging trends

Qualification

Healthcare experiencePharmaceutical knowledgeMedia relationsIntegrated marketingTeam buildingExceptional writingEditorial judgmentTrust buildingAdaptabilityDetail-oriented

Required

Deep knowledge of and product experience in the healthcare and pharmaceutical sectors, with an understanding of industry-specific regulations and business realities

Prior agency and client-service experience, with demonstrated excellence in a similar role

Strong background in integrated marketing and the role of earned media within the channel mix

Exceptional writing skills and editorial judgment

Ability to thrive with fast-moving clients and adapt to real-time culture

Skilled at building trust and offering insights to both internal teams and clients

Proven success in direct media engagement with journalists, editors, and content creators, delivering top-tier coverage

Highly organized, detail-oriented, with a strong team-building and mentorship mindset