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Birdy Grey · 1 day ago

Senior Digital Designer, Performance Creative

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $115K/yr

7+ years exp

Birdy Grey is a direct-to-consumer brand focused on celebrating friendships during weddings. They are seeking a Senior Digital Designer, Performance Creative who will be responsible for designing and testing ads that engage and convert customers, while collaborating with various teams to enhance advertising strategies.

E-CommerceFashionWedding

No H1B

Responsibilities

Concept and design high-performing static, motion, and video ads that drive engagement and conversion

Collaborate daily with creative and growth teams to develop and test new ad concepts, applying insights to improve performance

Lead creative research, analyzing digital trends, advertising approaches, and cultural moments to spark new ideas and set Birdy Grey apart

Partner with copy, growth, and design teams to bring ideas to life across platforms and ensure consistency and cohesion

Analyze performance data and engagement trends with the team, then iterate quickly and thoughtfully based on platform learnings

Manage a high volume of ad projects efficiently, balancing speed, precision, and expert detail across every deliverable

Take initiative in creative strategy, working collaboratively to bring new ideas and continuous improvements to paid advertising

Spearhead the integration of generative AI tools to significantly increase creative volume, automate variation generation, and accelerate the concept-to-scale pipeline based on customer learnings

Partner with cross-functional teams to optimize and evolve DTC experiences across multiple customer segments and user journeys

Qualification

Digital design experiencePerformance advertising expertisePhotoshopFigmaAfter EffectsVideo editing skillsA/B testing experienceData analysis skillsAI tools experienceCommunicatorResearch-driven mindsetCollaborative mindsetAttention to detailSelf-starter attitude

Required

Bachelor's Degree Required

7+ years of experience in digital or performance design, ideally in lifestyle, fashion, or DTC

Proven track record of designing, testing, and scaling a high volume of ROI-positive ad creative across major platforms (Meta, TikTok, Pinterest, YouTube) and emerging channels

Expert-level proficiency in Photoshop, Figma, and After Effects (or equivalent motion tools)

Skilled in video editing (Premiere Pro or Final Cut) and adapting content across aspect ratios and formats

Strong understanding of creative testing and how audience insights inform performance

Experience with A/B testing, advertising platform management (e.g., Meta Business Manager, Google Ads), and performance and engagement analytics tools (e.g., Google Analytics)

Comfortable diving into data and using insights to guide creative decisions

Experience using AI tools to support concepting, iteration, and creative development

Strong attention to detail across color, typography, animation timing, and composition

Research-driven mindset, continuously benchmarking and analyzing competitor/industry creative to inform strategic and platform-native creative experimentation

Strong communicator and collaborator who thrives in a fast-moving, cross-functional team environment

Self-starter with a positive attitude, open to feedback, and always looking for smarter, faster ways to create