IPG Mediabrands · 2 hours ago
Lead Product Designer
KINESSO is a technology-driven performance marketing agency seeking a Lead Product Designer for their Activation product group. The role involves leading design strategy across multiple product lines, advocating for user-centered design practices, and collaborating closely with cross-functional teams to align design with business goals.
AdvertisingDigital MediaMarketing
Responsibilities
Actively design for multiple subproducts in the Activation product group, identifying common themes and identifying best-practice assets, templates and components for the product group
Provide hands-on feedback and creative direction to team members on key projects, particularly those with high strategic importance
Champion human-centered, accessible, inclusive and ethical design practices
Work with the Director of Product Design on developing forward-looking, holistic design vision across multiple product lines
Translate company and product roadmaps into actionable design priorities, ensuring scalability, consistency, and excellence
Advocate for design as a strategic advantage across the Activation product group
Partner with Product, Engineering, and Data teams to ship features that are intuitive, elegant, and impactful
Act as the design voice in business and scrum meetings, providing insight into customer needs, usability, and experience metrics
Work closely with marketing and brand teams to ensure seamless end-to-end user journeys
Stay ahead of industry trends, tools, and technologies to keep the organization on the cutting edge of design excellence
Promote research-driven design, balancing qualitative insights and quantitative data to inform decisions
Bonus: Actively understands and/or uses AI and agentic workflows, bringing insights into both ways of working and product priorities
Qualification
Required
5+ years in product design (UX/UI)
Expert in Figma
Deep understanding of user-centered design principles, design systems, and dual agile development processes
Strong understanding of atomic design practices and extending design system patterns for new scenarios
Facilitates appropriate research/UX/UI activities needed across the design process
Very organized, strong attention to detail, and high personal standards of design standards and hygiene
Eager to learn new skillsets and try new ways of thinking
A proactive problem solver
Experience mentoring, teaching or instructing junior and peer designers
Passion for coaching, learning from and inspiring small teams of designers in quality of work and design standards
Experience balancing design needs across multiple, interrelated product lines
Strong portfolio showcasing modern, scalable product experiences for web
Excellent communication, presentation, and stakeholder management skills
Experience working in fast-paced, cross-functional, product-led organizations
A growth mindset and bias toward action
Preferred
Experience with B2B SaaS or complex enterprise platforms, especially for media planning / advertising technology products
Background in design operations, systems thinking, or service design
Fluency in modern design, prototyping and animation tools (Figma, Adobe)
Familiarity with analytics and research platforms (analytics, survey, A/B testing tools)
Experiments with AI platforms and resources (Chat GPT, Runway, Midjourney, Perplexity, Adobe Firefly, etc.)
Complementary design skillsets such as motion graphics, animation, illustration, 3D/4D/XR, machine learning, data visualization
A passion for crafting exceptional product experiences
A strong design point of view—paired with openness to feedback and iteration
Empathy for both users and your cross-functional partners
Experience or interest in adtech, marcomm or ad agencies
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits