Sr Manager Market Research jobs in United States
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Pep Boys ยท 2 months ago

Sr Manager Market Research

positionBala Cynwyd, PA, 19004, United States
timeFull-time
remoteOnsite
senioritySenior Level
date7+ years exp

Pep Boys is seeking a highly skilled and motivated Sr Manager of Market Research to provide critical insights that inform marketing strategies and drive business growth. The role involves developing consumer research initiatives, managing relationships with research vendors, and synthesizing complex data to generate actionable insights for business leaders.

AutomotiveRetailService Industry

Responsibilities

Create and implement strategic learning plans to address the most critical questions for the business. Lead specific research planning and execution using expertise in a variety of research methods
Develop and implement consumer research initiatives to understand customer needs, preferences, and behaviors. Utilize advanced qualitative and quantitative research tools
Provide recommendations based on market research and data to optimize brand health, marketing campaigns, product marketing, pricing, and digital marketing
Build and share compelling stories with business leaders that provide insight to how consumer behaviors are influencing the business. Serve as Voice of Customer in multifunctional teams
Manage relationships with external research vendors and agencies. Oversee the design and execution of research projects, ensuring high-quality deliverables
Synthesize complex data from multiple sources to generate actionable insights. Present findings to senior leadership and cross-functional teams in a clear and concise manner
Stay up-to-date with industry trends, best practices, and emerging technologies in market research and consumer insights. Continuously seek opportunities to enhance research methodologies and tools

Qualification

Market researchConsumer insightsData analysisResearch methodologiesMarket research toolsConsumer behaviorRelationship managementCommunication skills

Required

Bachelor's degree in Marketing, Statistics, Business, Economics, or a related field
7+ years of experience in market research, consumer insights, brand, marketing strategy or a related field
Experience building holistic learning plans that integrate data, trends, and primary research
Strong consumer data skills with the ability to interpret complex data and generate actionable insights
Proficiency in market research tools and software (e.g., Qualtrics, Decipher, SPSS, SAS etc)
Experience working with market share and consumer offtake data (internal POS, syndicated data from NielsenIQ, Circana)

Preferred

Master's degree

Company

Pep Boys

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Pep Boys is an automotive aftermarket chain and retailer that offers quality auto repair and car parts.
dateFounded in 1921
location
Philadelphia, Pennsylvania, USA
people-size5001-10000 employees
web-link
http://www.pepboys.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2015-12-31Acquired

Leadership Team

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Joe Auriemma
Chief Executive Officer
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Scott Collette
Chief Executive Officer
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Recent News

PR Newswire
Pep Boys Appoints Chris Magana as Senior Vice President of Commercial
2025-11-14
Arizona Daily Star
Pep Boys closing Tucson retail stores
2025-11-13
PR Newswire
Pep Boys Appoints Cathy Ovchar as Chief Financial Officer
2025-11-07
Company data provided by crunchbase