Apply on Employer Site

SpringWorks Therapeutics · 1 day ago

Director, US Marketing HCP- TGCT

Hybrid / Boston, MA United States

Full-time

Hybrid

Director/Executive

$165K/yr - $230K/yr

8+ years exp

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. The Director, US Marketing HCP – TGCT will develop and implement core US marketing launch activities directed at healthcare professionals and drive the commercial strategy for a potential product approval in TGCT, collaborating with key stakeholders and managing complex deliverables.

BiopharmaBiotechnologyTherapeutics

Responsibilities

Lead HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners

Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams

Work cross-functionally to develop and execute Field Sales Launch and Plan of Action (POA) meetings, ensuring team alignment and field force readiness

Engage with the global marketing team to ensure alignment and appropriate US pull-through

Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the SpringWorks rare tumor portfolio

As a member of the Core US Launch Team, support ongoing US Launch Readiness Review meetings

Develop and execute marketing strategy for HCP congresses and scientific meetings, sponsorships, and KTL expert meetings at medical conventions focused on solid tumors and TGCT

Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment

Work with Insights & Analytics and Strategic Engagements teams to gather market insights, monitor competitive landscape, and provide input into forecasting

Develop and execute full year HCP advisory board plan to support business needs

Oversee the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital executions

Partner with digital agency of record to develop and optimize non-personal promotional content and collateral that aligns with market shaping and brand needs

Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans

Monitor and ensure all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies

Lead partner agency relationships, workflow, and related expense budgets

Own HCP marketing budget

Other duties as assigned

Qualification

HCP marketing experienceUS product launch experienceOncology experienceDigital marketing proficiencyBudget managementPharmaceutical compliance knowledgeCommunication skillsStrategic thinkingProject leadership

Required

Bachelor's degree (business or related disciplines)

8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing

Prior in-line or equivalent HCP marketing experience, with 2+ years in a product manager role strongly desired

US product launch experience

Proficient in digital marketing and media tactics directed towards HCPs

Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)

Strong communications skills and track record of effective and influential presentations to external and internal stakeholders

Driven to be proactive, strategic and innovative

Ability to lead projects and make key decisions without day-to-day oversight

Familiarity with pharmaceutical regulatory and compliance environment

Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures

High ethical standards and personal integrity