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Fora Travel · 21 hours ago

General Manager - U.K.

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$150K/yr - $180K/yr

4+ years exp

Fora Travel is a modern travel agency aiming to empower travel entrepreneurs through innovative technology and support. The Country General Manager will oversee the growth of Fora in the U.K., focusing on operations, strategy, and advisor success.

TourismTravelTravel Agency

Growth Opportunities

No H1B

Responsibilities

Own the P&L for the U.K., ensuring efficient spend versus revenue growth

Develop and execute the country strategy, aligned with Fora’s international priorities and KPIs

Oversee end-to-end revenue performance, forecasting, and KPI tracking

Define and operationalize strategic priorities for the U.K. market in collaboration with internal stakeholders

Lead localization efforts across advisor and client workflows

Build and optimize operational processes across advisor onboarding, support, payments, compliance, and other key areas essential to market operations

Ensure adherence to local tax, legal, and regulatory requirements

Lead the go-to-market strategy, including paid marketing, PR, partnerships, and events

Create locally relevant messaging, content, partnerships, and client-facing events to grow Fora’s presence in the market

Monitor and improve CAC per advisor, ensuring growth efficiency

Identify performance bottlenecks across the advisor funnel and implement scalable solutions to accelerate advisor growth

Drive advisor success in the U.K., proactively identifying and closing gaps across training, onboarding, platform tools, partnerships, client-facing materials, and community engagement

Lead and host advisor events to strengthen Fora’s local community and brand presence

Build and manage relationships with local travel partners, tourism boards, and related organizations based on advisor business needs

Act as the leader of Fora in the U.K., representing the company across internal and external initiatives

Lead, coach, and develop a team, ensuring alignment with established goals and performance metrics

Foster a culture of efficiency, accountability, and advisor-first servant leadership

Qualification

Operations leadershipP&L managementStrategic planningFinancial modelingProject managementPublic speakingCommunity buildingAnalytical skillsTeam managementCross-functional collaboration

Required

Strong communication and leadership skills, including public speaking ability

Experience living or working in the U.K

4–8 years of total professional experience, including: Operations leadership in a high-growth environment (such as a fast-scaling startup). Experience in management consulting, investment banking, or a similarly structured, analytical setting Or a combination of both

Excellent organizational and project management skills; proven ability to drive cross-functional initiatives

Advanced proficiency in Excel/Google Sheets; ability to build financial and operational models from scratch, ability to discern data

Bachelor's degree in Business, Engineering, Economics, or related field

Ability to travel regularly

Ability to work in the U.S

WORK AUTHORIZATION: You must have authorization to work in the United States