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Dallas Baptist University · 2 months ago

Director of Marketing and Communications

Dallas, TX, 75211, United States

Full-time

Onsite

Director/Executive

Dallas Baptist University is seeking a Director of Marketing and Communications to implement an integrated communication vision. The role involves managing marketing and communications personnel, ensuring brand consistency, and overseeing various media and promotional strategies.

Higher Education

Culture & Values

Responsibilities

Supervise University Advertising and Marketing

Supervise University Publications

Supervise University Branding and Logo Usage

Supervise University Photography

Supervise University Promotional Video Production

Supervise University Social Media

Supervise University Website

Supervise DBU Press Releases

Supervise DBU Report

Supervise all proofing on campus

Serve as primary contact with local media

Serve as primary contact with denominational media

Direct daily operations of University Communications including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members

Mentor and develop University Communication team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness

Assist in the management of crisis communications

Assist the President and VP for Administration and Enrollment in implementing an integrated and comprehensive communications plan for the University and management of the University Communication division

Provide leadership, oversight, and technical direction for University communications to ensure all communications are clear, concise, and consistent with the University brand standards

Implement strategies and promote consistency with the DBU brand in all external communications

Evaluate advertising opportunities and work with departments to determine the best advertising strategy for their needs

Serve as point person for college guides and directories to ensure the most current information is published

Collaborate with enrollment, retention, and advancement areas to educate them on the University brand standards and align University Communication strategy with their needs

Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications’ staff and other key constituents

Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents

Regularly meet with departmental leads and assistant/associate vice presidents to ensure they feel respected and heard to leverage communication and marketing assets across the University

Works closely with the Marketing and Data Analyst to develop methodology and utilize tools to measure and monitor the effectiveness of University Communications’ initiatives

Perform other duties as assigned by the VP for Administration and Enrollment and President

Set yearly agenda and goals for University media plan

Establish DBU branding and marketing strategies

Oversee advertising efforts among all areas of University enrollment

Oversee design, production and proofing of all areas of University enrollment

Oversee design, production and proofing of all DBU advertising

Serve as primary liaison between University enrollment areas and Marketing

Approve use of DBU trademark items for vendors

Proofread all publications

Measure lead and lag trends for all enrollment and advancement related campaigns and comm tracks

Troubleshoot and solve any problems that may arise within the university comm flow

Work closely with the content area of University Marketing and Communications to fulfill all social, photo, vide, print, and related creative services items

Help to strategize, plan, and manage all paid reach efforts of the University

Oversee and manage marketing CRM operations in coordination with other departments

Ensure brand representation and consistency in all communications executed by the various communications and marketing coordinators

Ensure consistency and effectiveness for all marketing related strategic plans

Meet consistently with key enrollment areas and advancement to ensure timely and strategic execution of all marketing communication needs

Consistently review communication campaign performance and make recommendations for improvements

Regularly review competitor and other higher education campaigns and anticipate the need of enrollment and advancement areas

Regularly review marketing campaigns within higher education and in industries outside of higher education

Establish policies and priorities for all University photography

Supervise photography for major DBU events such as the DBU Leadership Gala, and the DBU-Oak Cliff Partnership Dinner

Work with President’s Office to cover any on- or off-campus photography needs

Work with the Women’s Auxiliary Board to ensure photography at each of their events

Work in coordination with the entire DBU campus on photography requests

Oversee various DBU photo shoots for the purposes of promoting the University (as needed)

Help coordinate photography of DBU Athletic events (as needed)

Oversee design, production, proofing, and printing of all University publications

Establish and enforce design standards for all University publications

Set schedule for each University project and ensure they are accomplished in a timely manner

Proofread all publications

Oversee design, production, proofing, and publishing of DBU Website

Establish and enforce design standards for entire University web presence

Set schedule for each DBU web projects and ensure they are accomplished in a timely manner

Proofread all pages of the website

Oversee design, production, proofing, and publishing of DBU social media

Establish and enforce design standards for entire University social media presence

Enforce DBU social media policy

Oversee the promotional strategy and execution for DBU Giving Day

Oversee the promotional strategy and execution for DBU Homecoming

Oversee the promotional strategy and execution for DBU Annual Appeal

Ensure photo/video support for various Advancement events

Oversee all print and video assets for Advancement Events

Plan, maintain, and coordinate printing of DBU Report

Write articles and captions for DBU Report (as needed)

Edit, Design, and Produce the DBU Report (as needed)

Take pictures/coordinate pictures for DBU Report (as needed)

Coordinate mailing of DBU Report with Advancement Office

Coordinate the planning and outlining of future DBU Reports

Confirm that the DBU Report listing has been updated

Serve as coordinator of responses for DBU to local media

Plan, maintain, and coordinate schedule of DBU press releases

Write DBU press releases (as needed)

Send DBU press releases (as needed)

Maintain media relations contact listing

Search for coverage of DBU and other pertinent information in various news media

Read through Associated Baptist Press and Baptist Press and highlight pertinent information

Read through various other electronic news sources and blogs and highlight pertinent information

Work with Media Services to show any multi-media items during trustee meetings

Coordinate trustee group photo every May Meeting

Coordinate trustee chair portrait each year

Ensure that prints of trustee group photo and chair photo framed and hung in Sadler Hall

Qualification

Brand managementLeadership skillsCommunication skillsProject managementGraphic design principlesWeb design principlesCrisis communicationsTeam collaborationProblem-solvingAttention to detail

Required

A cooperative attitude toward DBU's goals and environment

The ability to organize, manage, problem-solve, focus, and work well with others

Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines

Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget

Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences

Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget

Strong attention to detail and the ability to work in a fast-paced, lean organization