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CallTower · 2 months ago

Remote Partner Marketing Strategist

United States

Full-time

Remote

Senior Level

$89K/yr - $103K/yr

5+ years exp

CallTower, Inc. is seeking a Partner Marketing Strategist responsible for creating and executing scalable marketing programs that benefit their North America and EMEA Partner Programs. This role focuses on aligning sales teams within the global partner community and driving sales growth through partner alliances and strategic marketing efforts.

CollaborationMessagingTelecommunications

Responsibilities

Establish key relationships to hit our goals

Collaborate with top Agency, Resellers, MSP and VARs Collaborating with local partners will help us establish a strong presence

Align sales team with key sellers at national and regional levels

Work with Sales overlay roles to maximize growth opportunities

Ensure all sponsorships with key TSDs and focus partners, including VARs and MSPs are fulfilled and KPIs and ROI goals are attained

Establish a paid for sponsorship and events calendar based on targeted initiatives to ensure value and commitments are attained

Facilitate partner events in conjunction with Events Coordinator

Develop digital channels, social, videos, email campaigns, and targeted content for localized (EMEA and North America) marketing materials

Engage with industry influencers in North America and EMEA to help raise our brand awareness (social videos/webinars)

Create and deliver program goals, partner educational email workflows, training, assets, and collateral

Liaison between external partners and internal Sales, Product, Solution Architects and Marketing teams

Creation and preparation of reports for success metrics and partner growth, including quarterly business reviews and monthly alignment meetings

Maintain partner portals, and territory map association

Operate with little oversight, be an executor, and be able to drive excitement and growth across partners

Facilitate organization of multiple projects with precision and timeliness

Management of social media to amplify partner programs, including LinkedIn, LinkedIn Newsletters, curate original written, podcast, and video content, development of initiatives to cultivate a knowledgebase on YouTube with CallTower TV

Qualification

Partner enablement experienceCRM proficiencyMarketing automation toolsEvent managementCommunication skillsStrategic planningSales alignmentBrand awarenessTeam collaborationProject management

Required

Bachelor's degree in business, Communication, or a related field or 6 years of related experience

5 + years of partner enablement experience, preferably with a successful track record of coordinating with project teams

Highly skilled in CRM (Salesforce.com) reporting and dashboards and marketing automation tools (preferably HubSpot)

Excellent internal and external communication skills, with the ability to effectively convey ideas, collaborate with diverse teams, and foster strong relationships with key stakeholders and partners

Leads with Vision and Purpose: Communicates a compelling and inspired vision and sense of common purpose. Invests time to look beyond what's possible today. Sets clear milestones and holds people (and self) accountable to deliver

Identifying “high performing” as well as “under-performing” regions and taking the necessary actions to address these evaluations

Develop targeted marketing growth strategies with identified focus partners

Develop enduring relationships with key partners based on trust, professionalism, and responsive support in line with CallTower's standards of business conduct

Executes Effectively: Successful track record of planning and execution. Clearly assigns responsibility for tasks and decisions. Delegates well. Sets clear goals and measure, monitors process, progress, and results. Designs feedback processes into work to always stay on track. Drives revenue through building and managing pipeline

Works Effectively with business leadership and peers: Can build relationships, sell, and deal comfortably with executives. Can craft creative, positive, and successful approaches. Knows how to deliver to build credibility

Passion for Success: Dedicated to helping others improve, find purpose in the day-to-day, coaching others

Powerful Planner: Build growth alliances with key partners, and Sales teams, schedules quarterly business reviews, coordinates channel events, and creatively plans and executes growth strategies