Apply on Employer Site

Creative Artists Agency · 6 hours ago

Creators – Sr. Business Development Executive

Los Angeles, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$150K/yr - $175K/yr

8+ years exp

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, and they are seeking a Business Development Executive for their social media vertical. The role involves leading brand positioning, revenue models, and social service sales, while developing strategic sales plans and building a strong pipeline of business opportunities.

AssociationBrand MarketingCommunitiesSports

Responsibilities

Act as business development and sales lead

Identify and pursue new business opportunities to drive revenue growth across target markets and industries

Develop and execute strategic sales plans aligned with agency objectives and service offerings (e.g., social media management, paid ads, content creation, influencer marketing)

Build and maintain a strong pipeline of qualified leads using outreach methods such as cold emails, LinkedIn, networking, and inbound lead follow-up

Prepare and deliver compelling pitch presentations tailored to prospective clients' social media and digital marketing needs

Negotiate contracts, pricing, and service scopes with clients to close deals efficiently and profitably

Track sales performance using CRM tools (e.g., HubSpot, Salesforce) and provide regular reporting on KPIs and revenue targets

Develop service offerings and revenue models including social media, content distribution and creator strategy

Build solutions that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement

Collaborate with social media strategy and creative teams on positioning, content ideas, development of pitch decks and sales tools

Work closely with social media and creative teams to ensure clients and are onboarded, well transitioned and relationships on all sides are properly managed

Create value and effectively communicate social agency’s unique value proposition to partners via email, calls, meetings, presentations, and marketing materials

Understand the client roster and product offering to help build incremental revenue streams

Empower, keep teams on track, and participate in professional development of staff

Research and stay up to date on emerging film, TV, sports, music and creator social media trends

Qualification

Business developmentSocial media servicesSales expertiseContent distributionInfluencer marketingProject managementExceptional communicatorWrittenEntrepreneurial mindsetOral presentation

Required

8 – 10+ years of experience within an or agency environment in content, digital, media and/or social

Experience closing deals with individuals and brands for social media, influencer marketing and digital content distribution services (not talent deals)

Strong knowledge of social media and entertainment trends, emerging media, consumer insights and the latest social, digital and YouTube trends

Entrepreneurial mindset and approach to everything they do: self-motivated, resourceful, innovative, forward-thinking, accountable, and committed

Project management expert with proven experience nurturing and growing key accounts

Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritize workflows efficiently

Exceptional communicator

Written and oral presentation expertise

Willingness/ability to travel domestically and internationally