Scion Staffing · 5 days ago
Vice President of Digital Media and Regional Marketing
Scottsdale, AZ
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yr
10+ years expScion Staffing is conducting a search for a Vice President of Digital Media & Regional Marketing for a leading chiropractic clinic operator. The role involves owning the strategy and execution of digital media campaigns and regional marketing initiatives to enhance patient acquisition and brand visibility across diverse markets.
RecruitingStaffing AgencyVisual Search
Responsibilities
Lead strategy and execution for paid digital media channels including search, social, display, and video, as well as SEO and performance marketing
Optimize media mix and budget allocation to improve acquisition and ROI
Manage internal teams and external agencies to ensure high-performing campaign execution
Conduct marketing spend audits and implement frameworks to ensure budget efficiency
Develop and implement regional and co-op marketing strategies to enhance local impact and franchisee collaboration
Create regional marketing playbooks aligned with national strategy, covering local store marketing (LSM), new clinic launches (NCL), and SEO
Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams
Support local marketing activations and establish marketing spend compliance processes
Ensure consistency of brand voice and messaging across national, regional, and local campaigns
Collaborate with creative and content teams to launch integrated, multi-platform campaigns
Lead the launch of major integrated campaigns that strengthen brand awareness and relevance
Develop a robust reporting framework to track digital and regional performance
Leverage data insights and A/B testing to inform decision-making and optimize campaigns
Ensure accurate and timely reporting of marketing performance to leadership
Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments
Lead marketing efforts for the introduction of new services, products, or wellness programs to support growth and retention
Recruit, mentor, and lead high-performing digital and regional marketing teams
Oversee media agency relationships, ensuring alignment and strong performance
Foster a culture of accountability, innovation, and engagement
Strengthen franchisee satisfaction with marketing support and agency partnerships
Qualification
Required
10+ years in digital and regional marketing within franchised, multi-unit retail environments
3+ years in senior leadership, managing cross-functional and agency teams
Expertise in paid media, SEO, performance marketing, and local strategy
Strong financial and strategic insight with a proven ability to maximize marketing investments and deliver measurable results
Proven ability to lead integrated national and local campaigns
Skilled in team leadership, mentoring, and change management
Strategic thinker with strong organizational influence and vision
Preferred
Experience with CRM, CMS, and marketing automation tools is a bonus
Benefits
Medical, dental, and vision insurance
401k with a generous company match
Accrued PTO
On-site gym
Fully stocked kitchen
Complimentary membership
Company-sponsored events and holidays
Bring Your Kid to Work Day
Frequent contests
Recognition initiatives
Company
Scion Staffing
Scion Staffing is an award-winning full-service executive search firm
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brandon Fernandez, CSP
Senior Partner Development Manager
Brent Cherry-Barnes
Sr. Partnership Development Manager
Recent News
2024-11-23
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