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Yamaha Corporation · 19 hours ago

Sr Marcomm Specialist

Buena Park, CA

Full-time

Hybrid

Senior Level

$70K/yr - $84K/yr

Yamaha Corporation is the world’s largest musical instrument manufacturer, known for its quality, customer service, and innovation. The Sr. Marcomm Specialist will lead the communication of a product’s customer value proposition by executing the go-to-market strategy and creating demand for Yamaha products and services. This role involves collaborating with internal teams, managing marketing campaigns, and ensuring alignment with brand guidelines.

Audio/Visual EquipmentManufacturingMusicMusical Instruments

Responsibilities

Execute marketing activities defined in GTM plans to create demand and preference for Yamaha products and services in alignment with category strategies and goals

Ensure creative marketing materials adhere to Yamaha’s brand guidelines

Ensure that expense for assigned product categories align with the marketing budget guidelines

Collaborate with internal functional teams to integrate key insights and journeys into marketing campaigns, briefs, content, etc

Draft campaign plans and creative briefs for marketing initiatives and interface with creative teams to provide feedback

Guide in-house advertising agency and other key partners to deliver marketing assets

Track, analyze, and report on internal marketing initiative results and make recommendations

Communicate marketing activities, plan updates, and completions to relevant stakeholders

Qualification

Digital Media ManagementMarketing Plan DevelopmentCustomer InsightsCreative Brief WritingSales AlignmentMicrosoft OfficeProject ManagementSituational AdaptabilityCollaborationCustomer Focus

Required

Experience executing cross-platform traditional, digital, and social marketing programs

Proficient in Microsoft Office with advanced PowerPoint and Excel skills

Experience writing creative briefs and working with creative/media agency partners

Preferred

Experience working with top consumer brands

Experience executing multiple traditional and digital channel production processes including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools

Experience developing sales support tools for sales & marketing initiatives or product

Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana)

Experience working within a cross-functional, matrixed environment