Credit Karma · 21 hours ago
Principal of Market Strategy & Planning
Oakland, CA
Full-time
Onsite
Lead/Staff
$280K/yr - $315K/yr
10+ years expCredit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. The role involves driving cross strategy initiatives across Credit Karma and TurboTax, partnering closely with senior leaders to align go-to-market plans and establish performance reporting frameworks.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
Identify and resolve GTM conflicts across messaging, timing, or resource allocation
Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
Partner with the Program Management and Operations leader to align execution within strategic programs
Qualification
Required
10+ years of experience in marketing strategy, business operations, or management consulting
Proven ability to operate at both the strategic and executional level
Executive presence and strong storytelling ability across written and verbal formats
Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
Experience working directly with senior executives (CMO, GM, Head of Product, etc.)
Preferred
Experience in high-growth consumer tech or agency-side marketing strategy
MBA
Benefits
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Company
Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
10001+ employees
H1B Sponsorship
Credit Karma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)
Funding
Current Stage
Late StageTotal Funding
$868MKey Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M
Leadership Team
Ryan Graciano
Co-Founder & Consulting Advisor
Alicia Hwang
Managing Counsel
Recent News
500 global
2025-12-31
felicis.com
2025-12-30
globalventuring.com
2025-12-08
Company data provided by crunchbase