(MALIN+GOETZ) · 2 months ago
Senior Director of Digital + E-Commerce
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$175K/yr - $200K/yr
4+ years exp(MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. The Senior Director of Digital + E-Commerce will oversee and direct the company’s strategy and execution in the online space, focusing on e-commerce strategies and digital marketing while leading a high-performing team.
BeautyCosmeticsPersonal Health
Responsibilities
Develop and implement e-commerce strategies for D2C and amazon ecommerce, factoring in market trends, customer behavior, and competitive landscape. Identify any new channels for brand deployment (ex: TikTok shop, wechat..)
On owned ecommerce channels identify and optimize the infrastructure and technologies to support brand ambition, improving integration with the offline D2C channel
Inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels
Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensuring any ecommerce channels deployed are optimized for scalability and profitability
Lead, develop, and mentor a high-performing retention and performance e-commerce+ digital marketing team. Play a key role in instilling a digital-first mindset within the broader organization
Develop and execute strategies to improve and grow the company's own online store(s), focusing on direct customer engagement and brand building
Oversee the end-to-end e-commerce strategy and plan, website management, product listings, inventory management, and order fulfillment
Optimize user journey from prospect to buyer to post-event advocate. Implement best practices for user experience, conversion optimization, and customer satisfaction
Continuous assessment of the brand’s e-commerce technology and partners, with a view to implementing solutions that enhance the e-commerce platform's functionality and performance
Assess and recommend a roadmap to level-up the brand’s crm capabilities – consumer insights and engagement strategies. Partner and influence the loyalty and rewards program and develop new ways to drive engagement and frequency to meet retention business goals
Develop and execute strategies for amazon that are differentiated and relevant to the consumers shopping on Amazon vs D2C channels (understanding assortment, customer mix, geographic mix, developing strategies to develop the business), ensuring any vendor partners are developing a roadmap aligned with these strategies
Be accountable for the company's execution and performance on Amazon, including managing product listings, optimizing advertising campaigns and promotions, and analyzing sales data. Partner with finance to build an accurate demand plan that will ensure high service levels
Assess and provide a recommendation on transitioning from a 1P to 3P model, and based on that lead the execution of any changes to the existing business mode
Collaborate with cross functional partners, on amazon’s content, functionality and performance
Collaborate with the global marketing teams to build a cohesive digital marketing plan that is aligned with the global brand communications calendar; ensure that paid digital media assets are briefed into campaign and evergreen content creation and agency adaptations approved prior to deployment
Manage & optimize the global paid digital media agency & budget with a focus on efficiency and incrementality. Oversee the development of customer journey frameworks that engage customers across their lifecycle, including acquisition, onboarding, reactivation, and win-back strategies
Develop email calendar in partnership with team to align with merchandising and brand priorities. Develop segmentation strategies to deliver optimal $/circ per campaign
Identify, evaluate, and manage relationships with external vendors, agencies, and technology partners to support digital marketing. Stay abreast of the latest digital marketing trends and technologies, act with agility to test and deploy new tactics as a leader in the digital marketing space
Lead direct mail initiatives for the brand to re-engage lapsed customers and prospect new customers
Assess and develop a roadmap for strong customer service across all ecommerce channels: teams, external suppliers and interfaces. Instill a strong culture of memorable customer experience
Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly
Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e-commerce initiatives
Generate reports and insights to inform strategic decisions and continuous improvement
Conduct post-event analysis to evaluate the success of the ecommerce initiatives, identify areas for improvement, incorporate learnings in go-forward events
Qualification
Required
Master's degree or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience
Ability to read, analyze and interpret business, professional, technical or governmental documents
Ability to write reports, business correspondence and procedure manuals
Ability to effectively present information and respond to questions from managers, customers and the public
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume
Ability to apply concepts of basic algebra and geometry
Ability to define problems, collect data, establish facts and draw valid conclusions
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
Ability to work within both MS Office and Google ecosystem
Ability to manage subordinate supervisors who supervise other employees
Ability to carry out supervisory responsibilities in accordance with the organization's policies and applicable laws
Ability to interview, hire, and train employees; plan, assign, and direct work; appraise performance; reward and discipline employees; address complaints and resolve problems
Benefits
Medical, dental, and vision insurance
Employer paid life insurance
401k plan
Pre-tax commuter benefits
Quarterly gratis
Employee discount
Long-term and short-term disability leave
Paid company holidays
Paid vacation/personal/sick/birthday hours
Summer Fridays
Volunteer time
Company
(MALIN+GOETZ)
MALIN+GOETZ was founded in the chelsea neighborhood of new york city in 2004 by founders matthew malin + andrew goetz who set out to uncomplicate skincare.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Manzanita Capital
2014-12-31Series Unknown
Leadership Team
Bradley Horowitz
Chief Executive Officer
Recent News
2026-01-23
2025-11-01
Company data provided by crunchbase