Samsara · 3 weeks ago
Senior Performance Marketing Manager - Paid Media
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $168K/yr
4+ years expSamsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights. The Senior Performance Marketing Manager will drive customer acquisition and business growth through Paid Search and related performance channels, owning the strategy and execution of campaigns to optimize performance and revenue.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), and other search platforms
Experiment with new channels to uncover new growth frontiers
Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis
Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies
Leverage performance data to inform keyword selection, ad copy, campaign structure, and bidding approaches that drive performance and efficiency
Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities
Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
4+ years hands-on experience with Paid Search; SEO, Paid Social or Programmatic Display experience is a plus
Skilled in building campaigns and ads directly in platform-native tools (e.g., Google Ads, Microsoft Ads, Google Search Ads 360)
Skilled in trafficking ads, implementing tags in Google Tag Manager and website
Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps
Proven ability to build performance marketing channels from the ground up, with a strong focus on high-impact, high-return initiatives
Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams
High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously
Bachelor's Degree
Preferred
Fluency in Spanish and experience working with international markets and global campaigns is a plus
Benefits
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2025-12-31
2025-12-31
Andreessen Horowitz
2025-12-31
Company data provided by crunchbase