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Goodway Group · 2 months ago

Global Ad Operations Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. The Global Ad Ops Manager will manage end-to-end execution and monitor multi-channel media campaigns, ensuring effective outcomes for clients through strategic design and implementation.

AdvertisingInternet

Growth Opportunities

No H1B

Responsibilities

Manage end-to-end execution and monitor multi-channel media campaigns on various platforms (e.g., Google Ads, social media platforms, programmatic platforms), including campaign set-up, trafficking, and ongoing optimization

Familiar with ad operations processes and best practices

Conduct thorough quality assurance checks to ensure accuracy and consistency of ad creative, tracking tags, landing pages, and campaign settings. Troubleshoot any issues or discrepancies promptly and effectively

Ensure campaigns are launched on time, pixels are placed, and creative assets are implemented correctly

Implement tracking mechanisms and generate performance reports to monitor and evaluate campaign effectiveness and continuously improve

Embrace a test-and-learn approach, scaling new ad ops strategies and exploring expansion opportunities while staying aligned with the comms strategy (e.g. betas)

Act as a technical ad ops expert in various DSPs, tools, and tactics, with the ability to resolve complex troubleshooting and platform issues

Understand client's business goals and customer journey and develop comprehensive ad ops plans aligned with client goals using extensive knowledge of ad operations

Anticipate client needs and analyze data to proactively offer innovative solutions and recommendations to drive their success

Present campaign analysis and insights to clients when needed, addressing their concerns and demonstrating the effectiveness of solid ad ops strategy

Translate media objectives and strategies in Ad Ops recommendations across ad formats, such as video, audio, display, native, CTV, etc

Collaborate with other Channel Media Managers to optimize media holistically across all channels and platforms, delivering a consistent and cohesive consumer experience and optimizing business outcomes

Work closely with Strategy/Planning to manage overall campaign set-up and measurement and provide optimization recommendations

Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively

Contribute to discussions, providing input to help shape and refine Ad Ops commitments and standards for effective media activation

Implement Ad Ops best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in advertising operations

Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise

Qualification

Digital advertising operationsCampaign managementAd platforms expertiseAd traffickingAnalytical mindsetHTMLJavaScriptCommunicationDetail-orientedProblem-solving skills

Required

Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience (3+ years) in digital advertising operations, campaign management, or ad operations roles within an agency or digital marketing environment

Strong knowledge of ad platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic platforms

Proficiency in ad trafficking, ad tagging, campaign setup, and troubleshooting

Familiarity with ad serving platforms, ad verification tools, and third-party ad servers

Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions

Excellent communication skills and the ability to collaborate effectively with cross-functional teams

Detail-oriented with strong organizational and project management skills

Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines

Problem-solving skills and the ability to resolve technical issues efficiently