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Red Robin · 2 months ago

Marketing Analyst, Strategy & Data Science

Colorado

Full-time

Onsite

Mid Level

$72K/yr - $99K/yr

3+ years exp

Red Robin is a restaurant chain seeking a Marketing Analyst in Strategy & Data Science. This role focuses on building marketing performance analytics infrastructure and providing insights across various teams to optimize marketing efforts and enhance guest engagement.

Food and BeverageRestaurantsSnack Food

Responsibilities

Conduct hands-on analysis of campaign, loyalty, CRM, menu, media, and social performance

Guest insights reporting from Blackbox, Technomic, etc

Quantify ROI, ROAS, visit lift, retention impact, and channel-level effectiveness

Partner with Finance and Marketing leadership to identify what is driving traffic, engagement, and revenue

Support Brand and Social teams with reporting and insights on social and brand awareness campaign reach, sentiment, and earned engagement using Sprout and Meta platforms

Lead test and control analysis, loyalty behavior modeling, and performance readouts to support quarterly planning and optimization

Mine and connect data from CDP , EDW , POS , OLO, Web, Mobile App, GA, Firebase, and paid media platforms

Apply data science methods such as segmentation, lift modeling, behavioral clustering, and predictive analysis

Support our First Choice segmentation strategy by enabling more personalized and localized communication based on guest behavior, geography, and visit frequency

Leverage Placer AI and Spatial Intelligence tools to surface guest movement, trade area potential, and support hyper local targeting and performance optimization

Build foundational dashboards in Power BI, Tableau, or Looker for stakeholders across Digital, CRM, Loyalty, Menu/Culinary, Guest Relations, Brand, and Field Marketing

Support recurring reporting for offer redemptions, guest engagement, CRM campaigns, menu testing, and what lives where product mapping

Provide Guest Relations, Menu, and Brand teams with structured, self-serve access to insights that drive action not just observation

Qualification

Marketing analyticsSQLPythonDashboardingData miningPerformance analysisSegmentationPower BITableauLookerClear communicatorCuriosityAttention to detail

Required

3 to 5 years in marketing analytics, business intelligence, or performance analysis

Strong SQL, Python and dashboarding experience using Power BI, Tableau, or Looker

Proven ability to analyze and report on ROI, ROAS, segmentation, and campaign lift

Experience supporting social or brand performance metrics using tools such as Sprout and Meta

Clear communicator and independent builder who thrives on ownership

Curiosity, attention to detail, and drive to connect data to decisions

1–3 years of direct hands-on experience in marketing analytics, with proven performance in campaign reporting, or data tools, specifically with business intelligence, or performance analysis

Degree or equivalent work experience required