Roblox · 3 days ago
Senior Product Led Growth Manager - SEO/AEO
San Mateo, CA
Full-time
Hybrid
Senior Level
$215K/yr - $256K/yr
5+ years expRoblox is a platform that allows users to explore, create, and connect through immersive digital experiences. They are seeking a Product-Led Growth Manager to drive organic user acquisition and engagement through advanced SEO and AEO strategies, collaborating with various teams to enhance discoverability and optimize content across search platforms.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Lead and execute advanced SEO strategies optimized for Answer Engines (AEO) and Generative Search (GEO) — including Google’s AI Overview and emerging AI-driven platforms — to grow user acquisition, creator engagement, and brand visibility
Design structured, intent-driven content experiences that surface across featured snippets, AI-generated summaries, and conversational search results
Collaborate across teams (Content, UX, Product, and Engineering) to ensure all digital experiences are optimized for both traditional and AI search ecosystems
Run experiments across titles, genres, and landing pages to identify levers that drive CTR, dwell time, and conversion growth
Partner with Product and Engineering to build scalable site architectures, metadata systems, and interlinking frameworks that enhance discoverability and ranking
Collaborate with BD and Comms to initiate backlinking strategy to improve Roblox site authority
Develop playbooks defining how Roblox content surfaces in SERPs, LLM-driven assistants, and AI answer engines through structured data and conversational content optimization
Implement and refine schema markup and entity-based SEO to improve visibility in AI-powered search interfaces
Analyze and report performance across SEO, AEO, and GEO channels, translating insights into actionable recommendations for product and content teams
Educate stakeholders on emerging search behaviors and the impact of generative AI on discoverability, helping teams evolve strategies proactively
Qualification
Required
5+ years of experience in SEO or web optimization, with a strong focus on emerging search technologies and AI-driven discovery
Proven expertise in Answer Engine Optimization (AEO) — including featured snippets, structured data, and entity-based search frameworks
Exceptional communication and stakeholder management skills, with the ability to translate complex SEO and AEO concepts into clear, actionable business strategies
Deep understanding of search engine algorithms, ranking factors, and the evolving role of AI and LLMs in search ecosystems
Proficiency in analytics and diagnostic tools, such as Google Search Console, SEMrush, GA4, and similar platforms
Track record of partnering with Product and Engineering teams to shape roadmap priorities and embed search optimization into product systems
Experience collaborating with content and analytics teams to design, implement, and measure scalable SEO initiatives
Preferred
Experience within UGC ecosystems, content discovery platforms, or marketplace-style environments
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
Founder and CEO
Michael Guthrie
CFO
Recent News
Benzinga.com
2026-01-15
Company data provided by crunchbase