Global Payments Inc. · 2 weeks ago
Senior Paid Media Manager
Atlanta, GA
Full-time
Onsite
Senior Level
7+ years expGlobal Payments Inc. is a Fortune 500 global payments company focused on driving growth through customer-centric strategies. The Senior Paid Media Manager will develop and execute paid media campaigns across multiple channels, aiming to drive demand and customer acquisition while managing a significant budget.
AppsBankingCreditEnterpriseFinanceFinancial ServicesPayments
No H1B
Responsibilities
Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel
Identify new channels, platforms, and tactics to unlock scalable and efficient growth
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions
Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion and to maximize performance
Oversee the end-to-end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
Own digital brand strategy activation and execution
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth
Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed-won targets
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel
Manage a seven-figure paid media budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS
Qualification
Required
7+ years in a performance marketing or growth role, ideally in a high-growth B2B or tech environment
Proven track record managing multi-million dollar ad budgets across multiple channels
Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi-product environments)
Data-driven mindset with ability to translate insights into action
Excellent collaboration and communication skills; comfortable working across global and regional teams
Ability to translate complex data into clear, compelling insights for executive and non-technical audiences
Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution
Preferred
Experience marketing complex SaaS or payments solutions to enterprise audiences
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc
Benefits
Medical, dental and vision care
EAP programs
Paid time off
Recognition programs
Retirement and investment options
Charitable gift matching programs
Worldwide days of service
Company
Global Payments Inc.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-02-20Post Ipo Debt· $1.75B
2001-01-26IPO
Leadership Team
Robert Cortopassi
President and COO
Emily J. Edmonds
Vice President, External Communications
Recent News
2025-12-29
2025-12-12
2025-12-11
Company data provided by crunchbase