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Netrio · 8 hours ago

Field Marketing Specialist/Manager

All, MO

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $85K/yr

4+ years exp

Netrio is a fast-growing global managed IT services firm changing the way small to mid-market enterprises think about technology’s role in driving innovation, efficiency and growth. They are seeking a Field Marketing Manager who will create and execute targeted marketing programs to drive pipeline growth and revenue generation. The role involves building a robust marketing strategy across key regions and optimizing campaigns to ensure alignment between marketing and sales.

Cyber SecurityInformation TechnologyIT ManagementNetwork SecurityTelecommunications

Responsibilities

Develop and execute regional field marketing programs, including executive briefings, customer dinners, lunch-and-learns, and roadshows

Collaborate closely with regional sales and channel leaders to localize campaigns, identify key accounts and align priorities

Manage the end-to-end logistics, vendor coordination and execution of field events that support demand creation and account expansion

Support partner co-marketing programs, including joint events, co-branded campaigns, and the effective use of Market Development Funds (MDF)

Build close relationships with channel partners to drive attendance and lead conversion at field events

Create alignment between channel, sales and marketing teams to ensure unified messaging and execution

Connect field activities with broader marketing campaigns to create a seamless customer experience across channels

Collaborate with marketing to ensure effective pre-event promotions, registration tracking, and post-event follow-up using HubSpot and Salesforce

Provide the sales team with tailored messaging, follow-up sequences and local content to drive pipeline from field engagements

Track and report on key performance indicators (KPIs) such as attendance, engagement, influenced pipeline and closed-won attribution

Continuously optimize field programs based on feedback, ROI analysis and market trends

Qualification

Field marketing experienceCRM proficiencyMarketing automation experienceProject management skillsCollaboration skillsEvent marketing experienceDesign tools proficiencyStrategic thinking