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Golin · 2 months ago

Vice President, Social Strategist

Dallas, TX

Full-time

Hybrid

Director/Executive

$120K/yr - $219K/yr

10+ years exp

Golin is a global, award-winning public relations agency that helps create change that matters. The VP, Social Strategist will lead strategic planning and execution for key client engagements, utilizing deep consumer insights to develop impactful social strategies that drive brand visibility and consumer connection.

AdvertisingInformation TechnologyPublic RelationsSocial Media

Responsibilities

Manage large-scale planning initiatives across interconnected marketing disciplines (social, influencer and paid), aligning strategy and executions with clients’ business objectives

Lead a team with executional excellence, fostering scalable, cross-functional integration

Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking

Oversee the creation and alignment of social strategies across all channel types, in this order of priority—earned, owned and paid—to ensure unified messaging and performance

Deliver high-level brand guidance and strategic client support, with a strong focus on best-in-class social marketing as well as directing new business development

Partner closely with the SVP, Executive Director, Digital Strategy to lead and provide strategic counsel for four major social accounts in the Dallas office

Lead and empower teams in delivering high-impact social strategies, promoting collaboration, creative discipline and scalable approaches that strengthen brand visibility, audience connection and consumer discovery

Collaborate across strategy and planning, creative and analytics to deliver channel-specific social strategies that uphold brand storytelling that is both compelling and performance driven

Serve as a go-to expert on social media trends, the platform ecosystem and cultural trend casting, using foundational AI insights and practices to further the work

Support new business development and help build out robust, scalable social programs that align with business objectives

Lead and mentor a team of 2–3 junior staff, fostering growth, accountability, and high-performance standards

Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy

Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities

Qualification

Digital/Social Media ExpertiseBrand StorytellingSocial Content StrategiesTeam LeadershipAI IntegrationPaid Social CampaignsAnalytics InsightsMentoring TalentCultural Trend CastingCommunicationStrategic ThinkingCollaborationFostering Creativity

Required

10+ years of experience in digital/social media, preferably with large, complex brands. A mix of both agency and in-house experience is desired

Expertise in leading teams with strategic direction, fostering alignment, and enabling seamless execution across disciplines

Deep understanding of major and emerging social platforms, including best practices and user dynamics

Proven expertise in developing social content strategies, managing social communities, and crafting compelling brand narratives

Ability to translate insights from analytics into actionable recommendations

Comfortable working in a fast-paced, evolving environment with multiple stakeholders

Excellent communication and presentation skills

Experience managing paid social campaigns is a plus

Familiarity with tools like TalkWalker, Spike Newswhip, Sprinklr, HootSuite, Slack, SharePoint, and AirTable

Strategic thinker with a passion for innovation and growth

Ability to mentor and develop talent, fostering a collaborative and high-performing team culture

Benefits

Flexible time off

Enhanced family care

Generous health and wellness benefits

Workplace hybrid flexibility

Monthly LifeTime stipend for the gym or hobbies

Company

Golin

Glassdoor3.7

Golin offers businesses with technology solutions and insights that focus on connecting brands with their customers. It is a sub-organization of Interpublic Group.

Founded in 1956

Chicago, Illinois, USA

1001-5000 employees